BB&T CEO Kelly King to Speak at ECU on October 30

Kelly S. King, chairman and chief executive officer of BB&T Corporation, will speak at East Carolina University on Wednesday, October 30, hosted by the College of Business’ Leadership and Professional Development Program. The public is invited to attend this free even, which will begin at 3:30 pm in Wright Auditorium at ECU.

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Click on the link below to learn more about Kelly King.

ECU to Host BB&T CEO

Join us for Another Percentage Night

The ECU College of Business is helping the Greenville community fight hunger one step at a time. The Greater Greenville CROP Hunger Walk will be on October 20, 2013. 25% of the proceeds will go directly to our community to help expand our gardening and nutrition education programs.

You can help us raise money by attending our last percentage night!

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Can’t make it to Winslow’s? Donate directly to our page here: COB CROP Walk Team Page

Let’s make a difference in our community!

STOP Hunger Now

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Have you been wondering how you can help STOP hunger in our community and around the nation? Now is your chance!

The Greater Greenville CROP Hunger Walk will be on October 20, 2013. 25% of the proceeds will go directly to our community to help expand our gardening and nutrition education programs. You can help in the fight by attending our second percentage night!

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Can’t make it to Bubba’s? Donate directly to our page here: COB CROP Walk Team Page

Let’s make a difference in our community!

Fighting Hunger One Step at a Time

“The CROP walk is just around the corner and we need your help!  Please join us on October 20th as we step out in the fight against hunger and malnutrition! Twenty-five percent of the proceeds collected in 2013 will stay in our local community and support Third Street Community Center. Funds will be utilized to continue expansion of its community gardening and nutrition education efforts together with Greenville Harvest and the West Greenville Community Garden Network.”

You can help our team by attending our first percentage night at Chick-fil-A in Winterville, tonight! Donate directly here: COB CROP Walk Team Page

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Professor Tuten Featured in Global CMO Magazine

Global CMO Magazine, an international publication for marketing professionals produced by Global Marketing Network, featured ECU marketing professor Dr. Tracy Tuten in its June 2013 cover story.

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Tuten discusses “The Zones Framework” in the  article, presenting  a different way of understanding the landscape of social media, or communication that is “online, participatory, and shareable,” and what it means for marketers.

Tuten divided social media marketing into four main areas: (1) social community, (2) social publishing, (3) social entertainment, and (4) social commerce.

“I really like to focus on Zone 1 as the customer relationship management zone,” she said in the article. “Platforms like Facebook and Twitter are where relationships are built.” For B2B companies, however, she explained that social publishing is arguably the most important zone, since it’s where thought leadership is built and where marketers can illustrate their competence, quality, and continuous improvement through blogs and other media sites like YouTube.

“Many industry experts agree that that we are very close to a time when all media will be social,” Tuten told the magazine. “That means we need to be especially clear about how to create value for our target audiences that will encourage them to participate and share.”

To read the full story, visit online at http://issuu.com/andrewvesey/docs/987598736_globalcmo_june2013?e=3732471%2F2870856.

Dr. Tracy Tuten is associate professor of marketing at East Carolina University, where she teaches advertising and social media marketing. She is one of the leading voices in the fields of digital marketing and social media.  Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was published in fall 2008. Most recently, she co-authored a text on Social Media Marketing with professor Michael Solomon.  She has also authored more than 100 journal articles, book chapters, and conference presentations. Originally from Washington, N.C., Tuten earned both her MBA and BSBA from ECU. She received her Ph.D. from Virginia Commonwealth University in 1996.

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Photo caption: Dr. Tracy Tuten

Featured Speaker on Green Marketing

Coming up this Tuesday, April 9th, the Center for Sustainable Tourism and the Department of Marketing and Supply Chain Management will present Dr. Michael Giebelhausen of Cornell University who will give a speech entitled “Green with Guilt: Navigating the Intersection of Morality and Marketing in Sustainable Services.” This presentation will take place  at 3:30 pm in the Science and Technology Building, Room 311. See the flyer below for additional details.

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Relay for Life Event at Big Bubba’s Burgers

COB Relay for Life will be holding a fundraising event this Wednesday, April 3rd at Big Bubba’s burgers in Winterville (located at 4054 S. Memorial Drive, plaza close to Pitt Community College–also houses Jersey Mike’s, former Chico’s Restuarant). A percentage from all sales from 5:00-9:00 pm will be donated to the COB Relay for Life Team. Come out with family and friends to support the Relay for Life Team! You can see the menu by clicking the menu image (it will enlarge).

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COB Spring Blood Drive

The College of Business will be sponsoring a Spring Blood Drive on Wednesday, April 17th from 11 am- 5 pm! You can help by donating blood, volunteering to help staff the event, or by providing refreshments for the canteen. To sign up to volunteer to help with staffing or to donate snack items, go here: http://www.ecu.edu/business/blooddrive.cfm. Blood donation appointments are not required, but if you prefer you may schedule a blood donation appointment through the American Red Cross website (look for our April 17th event to register).

The Fall COB Blood Drive was a big success and we hope you can come out and help us make this one just as successful!redcross

COB Instructor To Host Pirate Career Cast

Gribble College of Business instructor T.D. Gribble will host the next Pirate Career Cast on April 3rd. His presentation, “Business Etiquette in the Workplace,” will cover the principles   of business etiquette and demonstrate how an understanding of these concepts can create a more professional impression in the workplace as well as foster business relationships and promote a civil working environment. Pirate Career Casts are interactive webcasts facilitated by industry experts. This presentation will take place from 12:00 pm – 1:00 pm on Wednesday, April 3rd. To register for the webcast and for more information, click here: http://www.piratealumni.com/s/722/rdsite/social.aspx?sid=722&gid=1&pgid=252&cid=4345&ecid=4345&crid=0&calpgid=13&calcid=791