Wall Lenk President Speaks to Marketing Strategy Class
On Thursday, March 30, 2017, Dr. Ken Anselmi, Associate Professor in the Department of Marketing and Supply Chain Management along with his Marketing Strategy students, welcomed Mr. Paul Ricciarelli, President of Wall Lenk Corporation based in Kinston, NC.
Mr. Ricciarelli shared his experience and knowledge of the marketing planning process, taking students through a growth review. He illustrated how growth comes from customer insight, and leveraging products and brands.
Mr. Ricciarelli explained to students (reflecting on his personal experience) that marketing is responsible for profitability, as marketing decides what products go to market.
Ricciarelli is an ECU graduate, a member of the College of Business Marketing Advisory Board, and longtime supporter of ECU, our programs and students.