College MBA Students Take Second in Marketing Competition
College MBA students Alison Ewen, Kelsey Hemstock, Lia McManaman, Jennifer Meyers and Regan Sigler, collectively known as Carolina Creative, recently took second place in the 2016-2017 Collegiate ECHO Marketing Challenge. An annual, worldwide competition put on by Marketing EDGE, this year’s Challenge content was provided by Collette, an international guided travel company. More than 200 strategic marketing communications campaign plans were submitted that addressed the likes, dislikes, and desires of Generation Xers. Proposals included market research, creative campaign elements, budgets and return on investment considerations.
Approximately 50 seasoned marketing professionals served as judges. The College’s Dr. Tracy Tuten served as faculty advisor. Another ECU MBA team, Longleaf Collaborative, made it to the semifinals and earned honorable mentions in multiple categories.
For more information about the competition, follow this link to the official news release announcement.