All posts by Shelly Spear

Professor Tuten Featured in Global CMO Magazine

Global CMO Magazine, an international publication for marketing professionals produced by Global Marketing Network, featured ECU marketing professor Dr. Tracy Tuten in its June 2013 cover story.

Tuten discusses “The Zones Framework” in the  article, presenting  a different way of understanding the landscape of social media, or communication that is “online, participatory, and shareable,” and what it means for marketers.

Tuten divided social media marketing into four main areas: (1) social community, (2) social publishing, (3) social entertainment, and (4) social commerce.

“I really like to focus on Zone 1 as the customer relationship management zone,” she said in the article. “Platforms like Facebook and Twitter are where relationships are built.” For B2B companies, however, she explained that social publishing is arguably the most important zone, since it’s where thought leadership is built and where marketers can illustrate their competence, quality, and continuous improvement through blogs and other media sites like YouTube.

“Many industry experts agree that that we are very close to a time when all media will be social,” Tuten told the magazine. “That means we need to be especially clear about how to create value for our target audiences that will encourage them to participate and share.”

To read the full story, visit online at

Dr. Tracy Tuten is associate professor of marketing at East Carolina University, where she teaches advertising and social media marketing. She is one of the leading voices in the fields of digital marketing and social media.  Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was published in fall 2008. Most recently, she co-authored a text on Social Media Marketing with professor Michael Solomon.  She has also authored more than 100 journal articles, book chapters, and conference presentations. Originally from Washington, N.C., Tuten earned both her MBA and BSBA from ECU. She received her Ph.D. from Virginia Commonwealth University in 1996.

# # #

Photo caption: Dr. Tracy Tuten

Business BUZZ

Well, the BUZZ is BACK!  Returning students you are of course familiar with the BUZZ which keeps you tuned in to what is happening in the College of Business on the career front. New students you should make the reading of this weekly e-newsletter a regular part of your schedule to explore career related activities including presentations by companies, career fairs, internships, as well as jobs that are posted with us. Nearly half of undergrads had new jobs at graduation, as did over half of MBAs and near 70% of our Master Accounting students. You want to insure that you are in that number when the time comes. Check out the BUZZ here: BUZZ Aug 22 2012

American Red Cross Volunteer Opportunity

The American Red Cross needs volunteers!  They need a group of students to volunteer this month and become part of the call center team. This team will be assisting with calling donors and scheduling appointments for different blood drives in Eastern North Carolina. You will be provided a script and a list of donors to call each day. The plan is to start  on Monday April 2nd. Our call center will be open 5-6 days each week. As a volunteer, you will have the opportunity to sign up for the days and times that work best for you.  

We will be having an informational dinner on Wednesday March 28th to go over this program in details. We will be providing dinner to all that are interested. The dinner will be held at the ENC Donor Center off of Red Banks Road at 6:30. If you know someone that is not on this list that may be interested please forward this message to them. Please join us on Wednesday if you are seriously interested in becoming part of this team. You will receive volunteer hours for your time and a letter stating how many hours you volunteered with the American Red Cross.

They are very excited to launch this new program. I think it will be very successful and only help us in our mission to save lives. Please RSVP no later than 5:00 on Tuesday, March 27th to Carrol Rouse. Please call 252-758-1130 ext. 2016.

New Issue of Business BUZZ

Successful Career Fair concluded, COB Networking Event up next, latest job postings, what is “churning” and how does it affect you? And finally, a comparison of US employer expectations to those of other countries when looking for a job. All in this issue of the BUZZ and the last issue before Spring Break. Enjoy your break and if you are graduating this Spring and still are looking for a job or internship remember to check in with us when you return. BUZZ Feb 27 2012

New Issue of the BUZZ

Welcome back to the Spring Term and an improving economy which should lead to more job opportunities in 2012. In this issue of the BUZZ we survey the top employment categories in 2011, new on campus interview opportunities as well as a sampling of other job and internship postings. We also also explain how to register with us to apply for these opportunities, and introduce you to “odd ball” interview questions that companies may ask in determining if you are a proper “fit” for them. BUZZ Jan 10 2012

Remember to stay tuned in to the BUZZ for important topics of interest for those who are seriously interested in the job market and finding a professional full time position or internship this Summer.