Category Archives: Academic


College of Business Scholarships Make a Real Difference in Students’ Lives

Written by Ms. Anne Fisher, Director of College of Business Professional Programs

A college degree can open countless opportunities to recent high school graduates, as well as to older adults who have been in the job force for years. Unfortunately, with college tuition costs rising steeply over the last several years, many students are struggling financially to complete their undergraduate or graduate degrees. Scholarships can make reaching reaching the ultimate goal of earning that college degree a reality.


Each year, the College of Business awards more than 125 scholarships valued at more than $200,000 thanks to donations of generous alumni, faculty, and friends of the College. Scholarships range in value from $250 for one year to a fully funded MSA degree program, including tuition and fees (valued at approximately $13,000). Applying for scholarships is easy! Students complete one online application, and then he or she is considered for any scholarship for which he meets the eligibility criteria. Each scholarship has its own unique eligibility requirements that are established by the donor. A wide variety of scholarships are offered, and funding is available for most any set of circumstances. Criteria categories include, but are not limited to:

  • BSBA concentration (Accounting, Finance, Management, Management Information Systems, or Marketing and Supply Chain Management)
  • MSA student
  • MBA student
  • Demonstrated Leadership Service
  • Demonstrated Community Involvement
  • Demonstrated Financial Need
  • Demonstrated drive and determination
  • In-state residency status
  • U.S. citizen
  • Permanent residency in a particular county in North Carolina
  • Interest in a particular job field (risk management and insurance, public accounting, legal field, non-profit management, real estate, etc.)
  • Non-traditional students
  • Students who are mothers
  • Full-time status
  • Member of a particular student organization (American Marketing Association, National Association of Black Accountants, Student Accounting Society, etc.)

The ECU College of Business faculty and alumni are proud of their students and their school, and they are willing to commit their financial resources to making our College even better. More than twenty College of Business faculty members fund scholarships for our students. Numerous alumni, some graduating only three years ago, and others graduating up to sixty years ago, also fund scholarships. These generous donors inspire our students to reach new heights and drive our college to earn even more accolades as the quality of our students continues to improve.

So how can you help?

  • Encourage any ECU College of Business undergraduate or graduate students to apply for scholarships NOW. The online application i The application link will close on Saturday, January 31st at 5:00 pm.
  • Consider establishing a College of Business Scholarship. Scholarships can be annually funded or and endowment can be established. For more information on establishing a scholarship, contact Preston Lovett, the College of Business’ Major Gift Officer, at (252)328-9562 or

Students, faculty, and alumni can work together to make the ECU College of Business better than ever!

Personal Finance in the College of Business

Written By Dr. Len Rhodes, Department of Finance

Almost everyone agrees that we in higher education should do something about increasing personal financial literacy and capability among students. Believe it or not, there are still many institutions that do nothing to promote personal financial education on their campus. However, the College of Business has been doing something about it for some time now.

For the past 15 years, the College of Business has offered a personal finance class that covers all the basics of good personal finance decision making. The class covers all the usual topics that are in most typical personal finance classes, such as how to buy insurance, cars, homes, and other large purchases. The class covers investing and savings topics, budgeting, taxes, credit, and debt. However, the College of Business’s class departs from the typical personal finance curriculum by including other topics relevant to students. These include how to make the most of college, how to pay for college, and money and relationships. In addition, the content is always timely and relevant to the 18-22 college student. The professors that teach the class assess it each semester to ensure the content remains relevant and interesting. For example, the professors banned the “R” word – retirement – from class some time ago. As soon retirement is mentioned, students’ eyes glaze over. However, talk to them about the decisions they’ll make the first day on the job after graduation with regard to health care plans, leave policies, and – yes – retirement and the students perk up. Talk about risk management and all there is are yawns. However, show students how to save money on purchasing car insurance or what renters insurance is and you get their attention. Finally, the class is presented in an entertaining, engaging, and fun format. A lot of multimedia is used and student participation is solicited (read required). Student involvement is rewarded with gift cards and other prizes.

The easy, relevant, fun approach is very successful. The class is at capacity of 1,000 students per year. (The College offers two sections of 250 students each for each semester.) This level of student demand is particularly impressive since the class does not satisfy any curriculum requirement, nor does it serve as a prerequisite for any class on campus. It is a three semester credit hours class, but counts only as three free elective hours for the student. Yet, 1,000 students a year find room for the class in their schedules.

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Students Participate in N.C. State Human Resources Conference

Screen shot 2014-12-02 at 12.25.53 PMThe 2014 N.C. State Human Resources conference was held in Greenville, N.C. earlier this fall, and ECU’s Society for Human Resource Management (SHRM) chapter was invited to volunteer and participate.

Ten students from the College of Business attended the event over the course of four days. With more than 700 HR professionals from across the state attending the conference, students networked, asked questions, and made meaningful connections.
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Strategic Marketing Class Visits Silicon Valley

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This past summer, 18 students in Dr. Tracy Tuten’s Strategic Marketing Innovation Class learned about innovation first-hand by visiting some of Silicon Valley’s top companies.

Students first studied innovation in the classroom, teaming up to report on 10 companies which they then visited during the fourth week of the course. While on-site, the class was able to tour the corporate campuses of Google, Apple, Ideo,, Walmart Labs, Clorox, Joyent, Twitter, Netflix, and Goodby, Silvertein & Partners.
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Faculty Friday: Meet Dr. Linda Quick

Meet Dr. Linda Quick

Linda Quick

Dr. Linda Quick has been teaching accounting for 6½ years.  Before she came to ECU she taught at the University of South Carolina for 5 years, while she completed her PhD. However, Dr. Quick is not new to ECU. She attended the school and received both her undergraduate and masters degrees here at the College of Business.

Along with teaching accounting, she does psychology-based research concerning various topics, such as auditors and the implementation of international accounting standards in the United States.

A fun fact about Dr. Quick is that her favorite quote is, “Lack of planning on your part does not constitute an emergency on my part.”.  In addition to teaching and research, she enjoys running, tailgating, and attending ECU football games with some friends from college.

When asked if she could give her students one piece of advice, she said that she would tell them to “stay organized and make sure to spend time before and after class reviewing the material. This is much more efficient than cramming before the big exam.”.

In her free time, Dr. Quick enjoys watching football, running with her dog Ty and spending time with her family. During her time here at ECU, she wants to help students reach their full potential and raise the profile of the College of Business.


Students Inducted into Beta Gamma Sigma

Screen shot 2014-12-02 at 12.26.54 PMThe College of Business inducted more than 55 new members into the ECU Chapter of Beta Gamma Sigma, the honor society serving business programs accredited by AACSB International – The Association to Advance Collegiate Schools of Business.  The ECU chapter also maintained its Exemplary Chapter status this year.

The spring induction reception and award presentation was held on April 25 to honor and recognize the students and their families. Danny Scott (MGMT ‘84), College of Business alumnus and member of the Board of Trustees, offered congratulatory remarks and tips for success to the inductees. He also received the Chapter Honoree Award recognizing his success in business and his reflection of the ideals Beta Gamma members strive to uphold: honor, wisdom, and earnestness.

Screen shot 2014-12-02 at 12.27.03 PMBeta Gamma Sigma membership is the highest recognition a business student can achieve. Two times each year, the College of Business inducts eligible students and faculty into Beta Gamma Sigma. Membership is by invitation only and is based upon eligibility criteria, including those who rank in the top 7% of the junior class, top 10% of the senior class, and top 20% of graduate students within the College of Business. Prior to nomination, the entire faculty of the College of Business reviews each candidate to ensure he or she meets the standards of character and integrity that membership represents.

Assistant Professor Rebecca Fay (ACCT) currently serves as faculty advisor and president of ECU’s Beta Gamma Sigma chapter.

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Accounting Student Finds Music Industry Niche in NYC

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Three years ago, senior business student Mitchell Attaway took his first accounting class and failed. After taking it again with a different instructor, something clicked. He earned an A and even began thinking about a career in accounting.

A music industry buff, he applied for and received an internship that summer doing volunteer management for six major music festivals with 35,000+ attendees each. The next summer, he worked additional music festivals and met Patrick Templeman, business manager for the Electric Forest festival and managing partner with PS Business Management LLC – a full service business management firm based in New York City that works with individuals and businesses in the entertainment industry.
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Faculty Friday: Meet Dr. Joshua Bendickson

Dr. Joshua Bendickson: Department of Management

BendicksonBendickson began his teaching career in 2003 at Austin Public Schools and has since worked in industry at Robert Half International and taught at Louisiana State University. This is his first year at ECU.

He received his B.S. from St. Cloud State University in 2003, his M.B.A. from Augsburg College in 2007 and his Ph.D. from Louisiana State University.  Bendickson conducts research in Strategic Management, Entrepreneurship, Human Capital and International Business. Outside of work he participates in many recreational activities like tennis, volleyball and softball.

Professor Bendickson has an interest in aviation, and his favorite song is “Going to California.” Finally, his all-time favorite movie is a classic, Forest Gump.

Welcome to ECU, and we hope that you enjoy it here!

MSA Student Wins Best Student Poster Award

MSA StudentMengyuan Fang Farley, an MSA student at ECU and graduate assistant at the Center for Healthcare Management Systems, won the Best Student Poster award at the 2014 North Carolina Health Informatics Career and Internship Fair/Symposium. The event was held on Oct. 24th at the East Carolina University Heart Institute to discuss the latest research trends and developments in health industries along with job opportunities.

Twenty posters from five North Carolina universities (including Duke University, East Carolina University, North Carolina Central University, UNC–Chapel Hill, and N.C. State University) and healthcare organizations such as Vidant were selected for the final presentation at the Fair/Symposium.

Farley’s poster title was “Effects and Sustainability of Healthcare Information Exchange.” Her project was conducted under the guidance of Drs. Yajiong (Lucky) Xue and Huigang Liang.

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Faculty Friday: Meet Dr. Thanh Ngo

Dr. Thanh Ngo

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    Dr. Thanh Ngo was born in Vietnam, where she obtained her Bachelor’s degree in International Business from the University of Foreign Trade in 2001. She came to America in 2003 in order to receive a Master’s degree in Economics, and after this she began working at the University of Texas- Pan American and stayed there for 8 years before relocating to Greenville, NC.

“Where there is a will, there is a way,” are words that Ngo values very highly, despite her busy schedule, she devotes a lot of time to her 6 year old daughter. She enjoys getting out and being with her family, and she has done a lot of research over her years of teaching. She has 32 publications in peer-reviewed journals on corporate restructuring activities, specifically mergers and acquisitions.

She enjoys the books Freakonomics and Super Freakonomics, and likes to spend her free time with her daughter.

Welcome to ECU Dr. Ngo!