Category Archives: Marketing

ECU AMA To Attend Conference in New Orleans

AMA at a benefit night to raise money for this trip.


The ECU chapter of the American Marketing Association will have 13 students attending the International Collegiate Conference in New Orleans March 19-21.  These students (11 officers and 2 committee members) were chosen to represent the chapter because of their active participation throughout this academic year.  The trip was made possible through the generosity of the SGA, Dean Eakins of the COB, and a private donor.  The students will be accompanied by their faculty advisor, Jane Lang, and will compete with hundreds of other collegiate chapters in the US and abroad.

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Alumni Highlight: Paul J. Alar (MKTG ’78)


Paul Alar has led the way as a top investor for 30 years, focusing primarily on various alternative investment strategies. He founded his own Atlanta-based fund, West Mountain Partners LP, in 2002, which was soon recognized as the number one Emerging Manager Fund of Funds by InvestHedge magazine. By 2013, West Mountain Partners had become the best performing fund of funds in the world according to the Barclay Managed Funds Report.

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Internship Outside of Comfort Zone Pays Off

Written By Dr. Susanne Killian, Career Counselor, CoB Career Center

Henry David Thoreau stated, “What you get by achieving your goals is not as important as what you become by achieving your goals.” This quote encompasses the career path of Wings Mankedick, a Master’s of Business Administration student here in the East Carolina University College of Business.

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Strategic Marketing Class Visits Silicon Valley

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This past summer, 18 students in Dr. Tracy Tuten’s Strategic Marketing Innovation Class learned about innovation first-hand by visiting some of Silicon Valley’s top companies.

Students first studied innovation in the classroom, teaming up to report on 10 companies which they then visited during the fourth week of the course. While on-site, the class was able to tour the corporate campuses of Google, Apple, Ideo,, Walmart Labs, Clorox, Joyent, Twitter, Netflix, and Goodby, Silvertein & Partners.
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Students Inducted into Beta Gamma Sigma

Screen shot 2014-12-02 at 12.26.54 PMThe College of Business inducted more than 55 new members into the ECU Chapter of Beta Gamma Sigma, the honor society serving business programs accredited by AACSB International – The Association to Advance Collegiate Schools of Business.  The ECU chapter also maintained its Exemplary Chapter status this year.

The spring induction reception and award presentation was held on April 25 to honor and recognize the students and their families. Danny Scott (MGMT ‘84), College of Business alumnus and member of the Board of Trustees, offered congratulatory remarks and tips for success to the inductees. He also received the Chapter Honoree Award recognizing his success in business and his reflection of the ideals Beta Gamma members strive to uphold: honor, wisdom, and earnestness.

Screen shot 2014-12-02 at 12.27.03 PMBeta Gamma Sigma membership is the highest recognition a business student can achieve. Two times each year, the College of Business inducts eligible students and faculty into Beta Gamma Sigma. Membership is by invitation only and is based upon eligibility criteria, including those who rank in the top 7% of the junior class, top 10% of the senior class, and top 20% of graduate students within the College of Business. Prior to nomination, the entire faculty of the College of Business reviews each candidate to ensure he or she meets the standards of character and integrity that membership represents.

Assistant Professor Rebecca Fay (ACCT) currently serves as faculty advisor and president of ECU’s Beta Gamma Sigma chapter.

Featured Speaker on Green Marketing

Coming up this Tuesday, April 9th, the Center for Sustainable Tourism and the Department of Marketing and Supply Chain Management will present Dr. Michael Giebelhausen of Cornell University who will give a speech entitled “Green with Guilt: Navigating the Intersection of Morality and Marketing in Sustainable Services.” This presentation will take place  at 3:30 pm in the Science and Technology Building, Room 311. See the flyer below for additional details.

Giebelhausen Flyer 4-9-13 (1)

Dr. Tuten at UAB’s Retailer Day

Dr. Tuten is speaking at UAB's Retailer Day

C.O.B. professor Dr. Tracy Tuten went to the University of Alabama in Birmingham this past weekend to discuss social media marketing used by retailers. She went to a seminar where she talked in front of hundreds of retailers and students on the importance of social media marketing.  Her main message to the audience was “don’t get left behind” when it comes to using a variety of social medias.  Check out the UAB blog on what the seminar was like and the importance of keeping up to date on the social media marketing tool.

UAB News Blog: Retail yesterday, today, tomorrow: don’t get left behind

Local Author Offers Great Marketing Internship Opportunity

Don’t miss out on this great opportunity for our marketing students. Local author Donna Whitely searches anxiously for three hardworking interns to help market her book “Roadmap to Riches on $12.50 a week.” This unpaid internship will provide interns with a great cooperative experience with quantifiable results and a look at real world causes and effects. Email your resume to by 1/17/11 to take advantage of this opportunity. Continue reading Local Author Offers Great Marketing Internship Opportunity

Dog Gifts for Holidays

Professor Tracy Tuten is quoted in NY Daily News article about giving holiday gifts to your pets.

“When Tracy Tuten, an associate professor of marketing at East Carolina University, conducted a survey of pet owners, she found that people love giving their pets presents because they experience what she says is “pure joy.”

“When you exchange gifts with people, there is always baggage associated with it,” she says. “But with pets, there is no obligation in the giving. Animals have an incredibly important role in people’s lives, so for pet owners, it doesn’t matter how much something costs.”

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