Category Archives: Marketing

Marketing Senior ‘Serves’ Well on the Court and in the Classroom

Student Highlight: Sierra Lee-Dunson For many student-athletes, striking a balance between sports and academics can be a big struggle – but ECU women’s volleyball player Sierra Lee-Dunson has succeeded on the court and in the classroom throughout the past three years. Lee-Dunson, a senior marketing student from Atlanta, says she chose ECU because she wanted to help build the volleyball […]

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Students Inducted into Beta Gamma Sigma


The College of Business inducted more than 55 new members into the ECU Chapter of Beta Gamma Sigma, the honor society serving business programs accredited by AACSB International – The Association to Advance Collegiate Schools of Business. The ECU chapter also maintained its Exemplary Chapter status this year.

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Featured Speaker on Green Marketing

Coming up this Tuesday, April 9th, the Center for Sustainable Tourism and the Department of Marketing and Supply Chain Management will present Dr. Michael Giebelhausen of Cornell University who will give a speech entitled “Green with Guilt: Navigating the Intersection of Morality and Marketing in Sustainable Services.” This presentation will take place  at 3:30 pm in the Science and Technology […]

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