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Are you “Career” ready?

SPRING CAREER FAIR is next week!
March 19th, 1-4pm, Minges Coliseum

Written by Lee Brown, Director, College of Business Career Center

Career FairAttending a career fair for many can be a daunting task.  You’re told to make multiple copies of your resume, dress professionally and go. So, how do you make the most of your career fair experience? It really comes down to 3 simple steps: have a plan, network and effectively follow up. Continue reading Are you “Career” ready?

Prepare Yourself for Securing A Job


Tips for success

The CoB Career Center sponsors a variety of career fairs throughout the academic year. This guide will help you prepare for them and help you make the most of your time while you’re there.

Reasons to Attend

Regardless of your major, year in college, or future goals, there are many benefits to attending a career fair. You can:

• Investigate positions and career fields you could pursue with your major and background

• Meet representatives from organizations for whom you are interested in working

• Get more information about specific companies and organizations

• Gain valuable interview / networking experience

• Increase your chances of interviewing with an employer

• Receive sound job search advice from seasoned company recruiters

• Develop your network of contacts



What to Expect

Typically, career fairs host groups of employers from specific geographic regions or employers that recruit for similar industries or sectors. Employers expect to interact with students seeking job opportunities as well as those simply researching careers and organizations.

Most career fairs are held in one large room. Rows of tables are staffed by representatives from the participating organizations and decorated with table-top displays.

Student registration tables are usually located at the entrance to the career fair. Here, you might be asked to sign in, create a name tag, and complete a brief questionnaire. Lists of attending organizations and maps identifying their locations may also be available.


How to Prepare

If you are attending a career fair in search of job opportunities, you should prepare for the experience as you would for an interview.

1. Review the list of organizations that will be attending the fair, then research those employers of interest to you. Visit the CoB Career Center for company literature, and do research on the organization’s website.

2. Ensure that your resume reflects your most current accomplishments, skills, and experiences. Print an adequate supply of your resume.

3. Practice answering specific interview questions and prepare questions you would like to ask the employers.

4. Consider how you will dress. If you are exploring job opportunities, you should dress in professional business attire.

5. Prepare a strategy for working the fair. Prioritize the employers with whom you’d like to speak, identify the information you want to get from them, and specify goals you hope to achieve by attending the fair.


At the Fair

Don’t ask what positions the employers have; tell them what you’re seeking. If you aren’t sure of the job titles, begin by telling them your major, what you enjoy doing and ask where there might be a fit. Employers respond positively to this direct approach.

Keep your communication brief and to the point. You may want to meet with many employers, and employers will want to meet with as many students as possible. Prioritize your time to meet with all the employers on your list. Be sure to give your resume to each employer, and also get a business card from a representative at each organization that interests you.

Sample Questions You May Ask

Do your homework before you attend the fair and find answers to as many of these questions as possible – it shows the employer you are serious about your candidacy.


• Do you have a formal internship program?

• Do you have an internship coordinator I could contact?

• When is the best time to apply for an internship?

• What experiences might I have as an intern in your organization?

• Do you offer both paid internships and those for academic credit?

• What courses or majors do you look for in potential interns?


• After you describe your academic and work experience: What are typical entry-level positions for someone with my major, skills and experience?

• What skills do you look for in candidates?

• What type of previous work experiences do you look for in candidates?

• What’s the best way to apply to your organization, and how long does the process usually take?

• Will you be on campus to interview?

Sample Questions They May Ask You

• When are you available to begin working?

• Are you interested in full-time or internship opportunities?

• What kind of position are you looking for?

• What geographic areas are you interested in?

• Why did you stop at our table today?

• May I have a copy of your resume?

After the Fair

Within two weeks of the fair, make follow-up contact with the representatives you spoke to, unless you have discussed an alternative arrangement. Employers may leave a fair with hundreds of resumes, and they report that less than 5% of students follow up after a fair. This simple step can give you a big advantage.

Recruiters share the ingredients of a great first impression:

“A firm handshake and introducing yourself.”

“Let me know what your major is and what type of position is interesting to you.”

“Good eye contact and speaking clearly.”

“The time with each student at a career fair is brief, so a student who can get his or her point across in about 1 minute is way ahead of others.”

career fair

Dr. Oneil Harris Honored with Stansell Fellowship

Dr. Oneil Harris

The College of Business recently honored Dr. Oneil Harris with the first Stansell Fellowship, a $1,000 annual award to support faculty research that is named in memory of Dr. Stanley Roger “Buddy” Stansell.

Stansell was a beloved finance professor at ECU. He retired in 2005 after a 17-year career as the Robert Dillard Teer Jr. Distinguished Professor of Business, but he stayed involved with many of his students up until he died on April 15, 2014. His family created an endowment in his memory earlier this year, and both family and friends have made contributions. The Stansell Fellowship is funded by those gifts, with a new award recipient chosen each year.

Patricia Stansell, wife of Dr. Buddy Stansell, says her family is very education-oriented – and she is thrilled that the first fellowship has been awarded in her husband’s name. Her daughter, Dr. Stacy Klein-Gardner, came up with the idea. Education has played an important role in her life, too, as she holds a PhD in Biomedical Engineering from Vanderbilt University and currently serves as Director of the Center for STEM Education for Girls at Harpeth Hall, an all-girls private college preparatory school in Nashville, Tenn.

Dr. Stanley “Buddy” Stansell

“Buddy loved research. That was one of his favorite parts of university life,” Patricia Stansell said. “It meant a lot to him that he held the Teer Chair of Research at ECU and could continue his work in the summer. He would be glad to be doing something for other College of Business faculty to help support them and encourage them in their work. This award symbolizes him.”

Harris joined the Department of Finance in 2008, after he spent two years teaching at Florida Atlantic University and earning his PhD in Finance. He also holds an M.S. in Economics and B.S. in Economics from Florida Atlantic University.

Originally from Kingston, Jamaica, Harris has been very productive in his research since joining the College of Business faculty six years ago. His studies have touched upon almost all areas of finance, and he has published a large number of articles in high quality journals. He is currently exploring market microstructure, although his research portfolio covers topics in financial markets, banking, international finance, and corporate finance. He says he enjoys staying involved in every aspect of his research – from the data collection process and methodologies used for hypothesis testing to the writing.

He also enjoys his reputation as a popular instructor, despite teaching challenging classes like Derivatives, and he is frequently elected to serve as Faculty Marshal by graduating students. In addition, he readily volunteers to teach new courses and has done more new course preps than anyone else in the Department of Finance.

“I am gratified whenever my past students inform me that my course materials proved beneficial in their personal and professional lives,” Harris said. “Overall, I think I am well liked and respected among my students because they know that I have a sincere interest in their success. I love to teach, but my heart truly lies in research. I am deeply honored to receive the inaugural Stansell Fellowship.”

Mishra Named Thomas D. Arthur Professor of Leadership

Aneil Mishra Headshot #2Dr. Aneil Mishra has been named the inaugural Thomas D. Arthur Professor of Leadership, the university’s first endowed leadership chair. He began July 1 and is based in the College of Business, with the mission to help build up the capability of students and faculty throughout ECU.

Mishra is an internationally recognized expert on how leaders build trust. He is the coauthor of two books with his wife Karen Mishra: “Trust is Everything – Become the Leader others will Follow” (2008) and “Becoming a Trustworthy Leader – Psychology and Practice” (2013). He has developed and conducted leadership assessment, executive education programs, and team development for a variety of Fortune 500 firms and other organizations, including leading health care organizations and non‐profits across the globe.

Mishra says he feels like a kid in a candy store working with other colleagues who share a passion for leadership and strive to make a difference to students. “I love ECU’s desire to transform students’ lives through leadership,” he said.”I’m excited to be the champion for new initiatives, making the College of Business and entire campus strong in leadership and leadership development.”

Prior to joining ECU, Mishra served as Associate Dean for Academic Affairs at North Carolina Central University.  Before that, he was Vice President of Curriculum and Faculty Relations for 2tor, Inc (now 2u), working with the University of North Carolina at Chapel Hill’s Kenan-Flagler School of Business on its online MBA program, MBA@UNC. He has also served as a management professor on the business school faculties of Duke University, Wake Forest University, Penn State University, and Michigan State University’s School of Human Resources and Labor Relations.

He earned his Ph.D. in Business Administration from the University of Michigan and earned his undergraduate degree in economics, cum laude, from Princeton University.

This fall, Mishra will teach an undergraduate course in leadership as part of the College’s Leadership and Professional Development Program while also developing new research and teaching initiatives, including an MBA-level leadership course.

The College of Business’ leadership chair was made possible by Tom Arthur of Tampa, Fla., who donated $1 million to the ECU Foundation to establish the endowed professorship. The university’s long-range plan is to endow leadership chairs for each college in the university.

Arthur earned his MBA from ECU in 1971 and is the grandson of Louis C. Arthur, one of the nine men who submitted the formal location offer of the East Carolina Teachers Training School to the State Board of Education in 1907. Before his MBA, Arthur earned his undergraduate degree from the University of North Carolina-Chapel Hill in 1966 and then served three years as an infantry officer during the Vietnam War, earning the Silver Star and other military awards.

Arthur said, “Leadership is everywhere you look. Thanks to this new leadership chair and others to come, we will send our students away from ECU with a stronger leadership foundation, which is critical because everybody will probably end up serving as a leader at some point – and good leaders can make a big difference.”

Drake and Seeman Collaborate on ECU’s first Massive Open Online Course (MOOC)

ECU faculty members Dr. John Drake and Dr. Elaine Seeman, and Dr. Ramin Maysami of the University of North Carolina at Pembroke, opened the course, “The Transformation of Asian Economies,” on May 19.

Drake and Seeman explained that with North Carolina’s tightening educational budget, universities are being challenged to effectively educate more students with fewer funds. “This MOOC demonstrates that ECU can continue its leadership in distance education and better achieve its mission in these fiscally challenging times,” said Drake.

The free seven-week course was developed collaboratively by ECU and UNC at Pembroke with a grant from the UNC General Administration.

MOOCThe course focuses on successes and failures of government policies in promoting economic growth, the role of culture in shaping such policies and what lessons can be learned and applied to newly emerging economies. “Our primary goal was to help students understand the process that countries go through to move from developing to developed economies,” said Drake, assistant professor of management information systems in ECU’s College of Business.

So far, more than 80 students from around the world have enrolled. “We have a lot of students from Russia, Peru, and professionals working in the world trade,” said Seeman, associate professor of management information systems in ECU’s College of Business.

The course, which has been in development over the past year, incorporates online discussion forums for students to share their stories and personal experiences related to the topic. “What we’re running right now is a kind of a pilot, or a proof of concept,” Seeman said. “The idea is that over time, the course will get richer and richer.”

Drake said that offering the MOOC is one of many ways that ECU can serve the community. “Hopefully we can do more of this in the future,” he said. “I hope that ECU can work together with professors to develop more materials that can reach out to much wider groups of people.”

Seeman, who has been developing and teaching online classes since 1995, said that MOOCs and other forms of distance education make learning available to people who may not have the opportunity to attend a university. “There are different ways that people learn, and this works very well for some people,” she said.

For more information about the course, visit

Join us for Another Percentage Night

The ECU College of Business is helping the Greenville community fight hunger one step at a time. The Greater Greenville CROP Hunger Walk will be on October 20, 2013. 25% of the proceeds will go directly to our community to help expand our gardening and nutrition education programs.

You can help us raise money by attending our last percentage night!



Can’t make it to Winslow’s? Donate directly to our page here: COB CROP Walk Team Page

Let’s make a difference in our community!

STOP Hunger Now

Have you been wondering how you can help STOP hunger in our community and around the nation? Now is your chance!

The Greater Greenville CROP Hunger Walk will be on October 20, 2013. 25% of the proceeds will go directly to our community to help expand our gardening and nutrition education programs. You can help in the fight by attending our second percentage night!

big-bubbas (1)

Can’t make it to Bubba’s? Donate directly to our page here: COB CROP Walk Team Page

Let’s make a difference in our community!

Professor Tuten Featured in Global CMO Magazine

Global CMO Magazine, an international publication for marketing professionals produced by Global Marketing Network, featured ECU marketing professor Dr. Tracy Tuten in its June 2013 cover story.

Tuten discusses “The Zones Framework” in the  article, presenting  a different way of understanding the landscape of social media, or communication that is “online, participatory, and shareable,” and what it means for marketers.

Tuten divided social media marketing into four main areas: (1) social community, (2) social publishing, (3) social entertainment, and (4) social commerce.

“I really like to focus on Zone 1 as the customer relationship management zone,” she said in the article. “Platforms like Facebook and Twitter are where relationships are built.” For B2B companies, however, she explained that social publishing is arguably the most important zone, since it’s where thought leadership is built and where marketers can illustrate their competence, quality, and continuous improvement through blogs and other media sites like YouTube.

“Many industry experts agree that that we are very close to a time when all media will be social,” Tuten told the magazine. “That means we need to be especially clear about how to create value for our target audiences that will encourage them to participate and share.”

To read the full story, visit online at

Dr. Tracy Tuten is associate professor of marketing at East Carolina University, where she teaches advertising and social media marketing. She is one of the leading voices in the fields of digital marketing and social media.  Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was published in fall 2008. Most recently, she co-authored a text on Social Media Marketing with professor Michael Solomon.  She has also authored more than 100 journal articles, book chapters, and conference presentations. Originally from Washington, N.C., Tuten earned both her MBA and BSBA from ECU. She received her Ph.D. from Virginia Commonwealth University in 1996.

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Photo caption: Dr. Tracy Tuten