Tag Archives: think

The Textchange App: Created by ECU Students!

The Textchange is an app that provides a marketplace for ECU students to buy, sell and trade textbooks among their peers. The business was founded in August of 2013 and launched in April of 2015. Sara Dover, the founder, recruited a marketing team of 11 ECU undergraduate students from the College of Business during the fall semester of 2014. Together, […]

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Lean Six Sigma Greenbelts Awarded

A group of nine College of Business faculty and staff earned their Lean Six Sigma Greenbelt Certification over the summer and were awarded their greenbelts at the College’s fall retreat. Each of our newly minted greenbelts is now well versed in methodologies that support process improvement and quality enhancement projects as the College continues on its Performance Excellence Program or […]

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Dog Gifts for Holidays

Professor Tracy Tuten is quoted in NY Daily News article about giving holiday gifts to your pets. “When Tracy Tuten, an associate professor of marketing at East Carolina University, conducted a survey of pet owners, she found that people love giving their pets presents because they experience what she says is “pure joy.” “When you exchange gifts with people, there is always baggage […]

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