Mishra Named Thomas D. Arthur Professor of Leadership

Aneil Mishra Headshot #2Dr. Aneil Mishra has been named the inaugural Thomas D. Arthur Professor of Leadership, the university’s first endowed leadership chair. He began July 1 and is based in the College of Business, with the mission to help build up the capability of students and faculty throughout ECU.

Mishra is an internationally recognized expert on how leaders build trust. He is the coauthor of two books with his wife Karen Mishra: “Trust is Everything – Become the Leader others will Follow” (2008) and “Becoming a Trustworthy Leader – Psychology and Practice” (2013). He has developed and conducted leadership assessment, executive education programs, and team development for a variety of Fortune 500 firms and other organizations, including leading health care organizations and non‐profits across the globe.

Mishra says he feels like a kid in a candy store working with other colleagues who share a passion for leadership and strive to make a difference to students. “I love ECU’s desire to transform students’ lives through leadership,” he said.”I’m excited to be the champion for new initiatives, making the College of Business and entire campus strong in leadership and leadership development.”

Prior to joining ECU, Mishra served as Associate Dean for Academic Affairs at North Carolina Central University.  Before that, he was Vice President of Curriculum and Faculty Relations for 2tor, Inc (now 2u), working with the University of North Carolina at Chapel Hill’s Kenan-Flagler School of Business on its online MBA program, MBA@UNC. He has also served as a management professor on the business school faculties of Duke University, Wake Forest University, Penn State University, and Michigan State University’s School of Human Resources and Labor Relations.

He earned his Ph.D. in Business Administration from the University of Michigan and earned his undergraduate degree in economics, cum laude, from Princeton University.

This fall, Mishra will teach an undergraduate course in leadership as part of the College’s Leadership and Professional Development Program while also developing new research and teaching initiatives, including an MBA-level leadership course.

The College of Business’ leadership chair was made possible by Tom Arthur of Tampa, Fla., who donated $1 million to the ECU Foundation to establish the endowed professorship. The university’s long-range plan is to endow leadership chairs for each college in the university.

Arthur earned his MBA from ECU in 1971 and is the grandson of Louis C. Arthur, one of the nine men who submitted the formal location offer of the East Carolina Teachers Training School to the State Board of Education in 1907. Before his MBA, Arthur earned his undergraduate degree from the University of North Carolina-Chapel Hill in 1966 and then served three years as an infantry officer during the Vietnam War, earning the Silver Star and other military awards.

Arthur said, “Leadership is everywhere you look. Thanks to this new leadership chair and others to come, we will send our students away from ECU with a stronger leadership foundation, which is critical because everybody will probably end up serving as a leader at some point – and good leaders can make a big difference.”

Drake and Seeman Collaborate on ECU’s first Massive Open Online Course (MOOC)

ECU faculty members Dr. John Drake and Dr. Elaine Seeman, and Dr. Ramin Maysami of the University of North Carolina at Pembroke, opened the course, “The Transformation of Asian Economies,” on May 19.

Drake and Seeman explained that with North Carolina’s tightening educational budget, universities are being challenged to effectively educate more students with fewer funds. “This MOOC demonstrates that ECU can continue its leadership in distance education and better achieve its mission in these fiscally challenging times,” said Drake.

The free seven-week course was developed collaboratively by ECU and UNC at Pembroke with a grant from the UNC General Administration.

MOOCThe course focuses on successes and failures of government policies in promoting economic growth, the role of culture in shaping such policies and what lessons can be learned and applied to newly emerging economies. “Our primary goal was to help students understand the process that countries go through to move from developing to developed economies,” said Drake, assistant professor of management information systems in ECU’s College of Business.

So far, more than 80 students from around the world have enrolled. “We have a lot of students from Russia, Peru, and professionals working in the world trade,” said Seeman, associate professor of management information systems in ECU’s College of Business.

The course, which has been in development over the past year, incorporates online discussion forums for students to share their stories and personal experiences related to the topic. “What we’re running right now is a kind of a pilot, or a proof of concept,” Seeman said. “The idea is that over time, the course will get richer and richer.”

Drake said that offering the MOOC is one of many ways that ECU can serve the community. “Hopefully we can do more of this in the future,” he said. “I hope that ECU can work together with professors to develop more materials that can reach out to much wider groups of people.”

Seeman, who has been developing and teaching online classes since 1995, said that MOOCs and other forms of distance education make learning available to people who may not have the opportunity to attend a university. “There are different ways that people learn, and this works very well for some people,” she said.

For more information about the course, visit https://mooc.northcarolina.edu/courses/UNCOnline/ECON3001/Summer2014/about.

BB&T CEO Kelly King to Speak at ECU on October 30

Kelly S. King, chairman and chief executive officer of BB&T Corporation, will speak at East Carolina University on Wednesday, October 30, hosted by the College of Business’ Leadership and Professional Development Program. The public is invited to attend this free even, which will begin at 3:30 pm in Wright Auditorium at ECU.

Kelly King_9-13 desk shot-2

Click on the link below to learn more about Kelly King.

ECU to Host BB&T CEO

Join us for Another Percentage Night

The ECU College of Business is helping the Greenville community fight hunger one step at a time. The Greater Greenville CROP Hunger Walk will be on October 20, 2013. 25% of the proceeds will go directly to our community to help expand our gardening and nutrition education programs.

You can help us raise money by attending our last percentage night!



Can’t make it to Winslow’s? Donate directly to our page here: COB CROP Walk Team Page

Let’s make a difference in our community!

STOP Hunger Now


Have you been wondering how you can help STOP hunger in our community and around the nation? Now is your chance!

The Greater Greenville CROP Hunger Walk will be on October 20, 2013. 25% of the proceeds will go directly to our community to help expand our gardening and nutrition education programs. You can help in the fight by attending our second percentage night!

big-bubbas (1)

Can’t make it to Bubba’s? Donate directly to our page here: COB CROP Walk Team Page

Let’s make a difference in our community!

Fighting Hunger One Step at a Time

“The CROP walk is just around the corner and we need your help!  Please join us on October 20th as we step out in the fight against hunger and malnutrition! Twenty-five percent of the proceeds collected in 2013 will stay in our local community and support Third Street Community Center. Funds will be utilized to continue expansion of its community gardening and nutrition education efforts together with Greenville Harvest and the West Greenville Community Garden Network.”

You can help our team by attending our first percentage night at Chick-fil-A in Winterville, tonight! Donate directly here: COB CROP Walk Team Page


Professor Tuten Featured in Global CMO Magazine

Global CMO Magazine, an international publication for marketing professionals produced by Global Marketing Network, featured ECU marketing professor Dr. Tracy Tuten in its June 2013 cover story.

Tuten discusses “The Zones Framework” in the  article, presenting  a different way of understanding the landscape of social media, or communication that is “online, participatory, and shareable,” and what it means for marketers.

Tuten divided social media marketing into four main areas: (1) social community, (2) social publishing, (3) social entertainment, and (4) social commerce.

“I really like to focus on Zone 1 as the customer relationship management zone,” she said in the article. “Platforms like Facebook and Twitter are where relationships are built.” For B2B companies, however, she explained that social publishing is arguably the most important zone, since it’s where thought leadership is built and where marketers can illustrate their competence, quality, and continuous improvement through blogs and other media sites like YouTube.

“Many industry experts agree that that we are very close to a time when all media will be social,” Tuten told the magazine. “That means we need to be especially clear about how to create value for our target audiences that will encourage them to participate and share.”

To read the full story, visit online at http://issuu.com/andrewvesey/docs/987598736_globalcmo_june2013?e=3732471%2F2870856.

Dr. Tracy Tuten is associate professor of marketing at East Carolina University, where she teaches advertising and social media marketing. She is one of the leading voices in the fields of digital marketing and social media.  Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was published in fall 2008. Most recently, she co-authored a text on Social Media Marketing with professor Michael Solomon.  She has also authored more than 100 journal articles, book chapters, and conference presentations. Originally from Washington, N.C., Tuten earned both her MBA and BSBA from ECU. She received her Ph.D. from Virginia Commonwealth University in 1996.

# # #

Photo caption: Dr. Tracy Tuten

Featured Speaker on Green Marketing

Coming up this Tuesday, April 9th, the Center for Sustainable Tourism and the Department of Marketing and Supply Chain Management will present Dr. Michael Giebelhausen of Cornell University who will give a speech entitled “Green with Guilt: Navigating the Intersection of Morality and Marketing in Sustainable Services.” This presentation will take place  at 3:30 pm in the Science and Technology Building, Room 311. See the flyer below for additional details.

Giebelhausen Flyer 4-9-13 (1)

Relay for Life Event at Big Bubba’s Burgers

COB Relay for Life will be holding a fundraising event this Wednesday, April 3rd at Big Bubba’s burgers in Winterville (located at 4054 S. Memorial Drive, plaza close to Pitt Community College–also houses Jersey Mike’s, former Chico’s Restuarant). A percentage from all sales from 5:00-9:00 pm will be donated to the COB Relay for Life Team. Come out with family and friends to support the Relay for Life Team! You can see the menu by clicking the menu image (it will enlarge).