As some of you may know, Dr. Tracy Tuten and Shelly Spear brought a group of 24 students to New York City to attend the annual AWNY Career Conference. This is a wonderful opportunity for our students and I wish I could have gone!
You might be wondering what exactly is the AWNY Career Conference. The Advertising Career Conference was held at the Fashion Institute of Technology on November 11 and 12. The annual event brought together about 700 students from around the country to learn about the various career opportunities in advertising, providing college students interested in careers in the advertising industry the following opportunities:
- To be exposed to industry leaders in the field of advertising
- To hear advertising case studies related to each major job area
- To discover career planning techniques for landing the job they want
- To network with advertising executives
- To benefit from resume building workshops and hear suggestions from experts in advertising placement
In addition to resume building clinics, attendees were able to select different seminar sessions based on their career interests. Sessions include such topics as:
- Account management
- The art of communications planning
- Client services in the digital world
- Helpful Information for the Aspiring Graphic Designer
- The Art of the Student Portfolio
- Creative: From Strategy to Execution
- Art, Copy And Shooting Yourself From A Cannon
- TV Commercials: From Script To Air
- Music In Advertising
- Non-Traditional and OOH (Out-Of-Home) media
- Go Where the Growth Is: Digital Advertising
- Interactive Marketing: Client vs. Agency
- Breaking Into Ad Sales—The Best Kept Secret in the Business
- Minorities in Advertising
- What’s Direct Marketing, And Is There A Career In It For You?
- Sports Marketing…What Is It, and How Do I Get In?
- Careers in public relations and events
Students not only got a chance to attend this awesome conference, but they also got an inside look at Dentsu America, one of the largest advertising agencies in the world. Students had the opportunity to hear presentations from employees within the company- a strategist, 2 creatives, and 2 social media planners- about what exactly they do at Dentsu and they provided the group with great advice.
Students on the trip had nothing but great things to say about their experience at Dentsu. I have heard everything from “very insightful” to “information relevant to social media and other creative strategies for marketing campaigns”. I have also been told that the students gained valuable insight into the interview process. A new employee of Dentsu shared how he got involved and hired at Dentsu and he gave tips about how to go about the job search. Everyone has told me about the super cool lounge at Dentsu, a lounge that has a spectacular view of Manhattan.
From what I have heard, the students learned A LOT of great things and had a blast on the trip. Let’s see what some of our own students have to say about their experience:
“I really enjoyed the weekend in NYC and had a great time. The Advertising Career Conference offered a great variety of workshops and presentations that were really interesting. At some point one of the AWNY representatives said that they would like to inspire us and I can definitely say I was inspired by the end of the conference. So many new impressions! And even if I do not end up working in Advertising this was an amazing opportunity that broadend my horizon and that I will never forget.”
“I had an amazing time and found the AWNY conference to be extremely enlightening, and the Dentsu tour really gave me incredible insight into the marketing world. The media workshop at FIT has encouraged me to pursue the media side as opposed to the advertising side of marketing, and hopefully I will eventually land a career with a company like Mindshare, Starcom, or Mediavest.”
“In every session I went to, the speaker talked about cleaning up our Facebook pages. I untagged myself from every picture that I felt may affect my career as soon as I arrived back in Greenville. The most informational session I went to was “Selling Yourself.” I learned about how to answer interview questions in a more unique and less dull fashion. I also learned that persistence and confidence is important. However, the most important part was knowing how to communicate well with the people or clients you will have to talk to as an employee. My career goal is to learn to be less nervous when communicating with others and to gain more confidence in myself. I met new people which is a start, and it was a fun experience.”
“I had a blast on this trip and found the conference very informative. The two workshops I found most beneficial were the ‘Big Idea’ and ‘Selling Yourself’ workshops. In the ‘Big Idea’ workshop he basically just broke down the thought process of the creative side of advertising. His main point of the lecture was simplicity is key. In the ‘Selling Yourself’ workshop she gave us pointers for future interviews and told us appropriate answers to the most common/difficult questions we would be faced with. She even supplied us with her email address and if we emailed her by 5:00pm yesterday with our resume she would enter us in the conference’s database which would allow us to email her questions for an entire year with a guaranteed response rate of 24 hours. My all time favorite part of the conference was being able to watch innovative commercials. I am so glad I went on this trip. I learned a lot and I feel like the whole group really bonded.”
I strongly encourage anyone interested in marketing and/or advertising to try to attend the conference next year. It is a once in a lifetime opportunity and we are so lucky to have Dr. Tuten bring us! Talk to her now if you are interested because spots will start filling up fast when the time comes!