Hidden Treasures Spotlight: Brenda Wells

Blog by graduate student Janice Pearce

Hidden Treasures

The College of Business at East Carolina is so proud to have Brenda Wells on our team!

Brenda Wells, Ph.D., AAI is an Associate Professor of Finance as well as the Director of the Risk Management & Insurance Program for the College of Business at East Carolina University.  Brenda Powell Wells holds both a Bachelor of Business Administration and a Ph.D. in Risk Management and Insurance from the University of Georgia.  She also holds the Accredited Advisor of Insurance (AAI) designation.

Brenda completed her Ph.D. in 1992, and joined the faculty of University of North Texas in September of that year as an Assistant Professor.  In 1998, she was granted tenure and promoted to Associate Professor.  In 2009 she moved to East Carolina University to build a new risk management and insurance program and to become the first holder of the Robert Byrd Endowed Chair in Risk Management & Insurance.

During her career she has taught Principles of Insurance, Risk Management, Commercial Liability Insurance, Commercial Property Insurance, Insurance Company Brenda Wellsoperations, Employee Benefits and Retirement Planning, and Senior Topics in Finance.  She has also supervised countless internships and independent study projects.

She is the Faculty Advisor to the East Carolina University Society of Risk Management and Insurance, as well as the ECU Chapter of the National Alliance on Mental Illness.  She has a long history of forming, supporting, and mentoring student organizations and has a wide range of experience in public relations and fundraising.  She is the founder of the Texas Risk and Insurance Professional Society (TRIPS), a non-profit entity that supports insurance education.  She has a career fundraising total of well-over $1 million.

Also at ECU, Brenda has been a member of the Professional Sports Advisory Committee, which advises NCAA-eligible athletes on their future professional sports careers.

Brenda has published articles in Journal of Risk and Insurance, Journal of Insurance Regulation, Journal of Insurance Issues, CPCU Journal, Risk Management, Journal of Services Marketing, and Journal of Applied Business Research.  Her current research interests include business ethics, mass tort litigation in the pharmaceutical industry, the effect of marijuana legalization on the insurance industry, personnel risk management, and how insurance education impacts public attitudes towards the insurance industry.

Outside of her duties in academia, Brenda serves as a private consultant and corporate trainer to the insurance and risk management industry.  She has also served as an expert witness and consultant on several court cases.  Her consulting firm offers social media consulting, custom seminar delivery, preparation of expert opinions and testimony, continuing education course delivery, agency valuation, risk management audits, and intellectual patent application review.Brenda Wells 2

Brenda is an entrepreneur in the jewelry industry, as a co-owner of Rockin’ Belles, LLC, the producer of JuJuBelle® jewelry.  The JuJuBelle® line was founded in 2010 and is now sold through independent consultants in over thirty states in the U.S.  In her role as Chief Operating Officer of the company, she oversees operational policies and procedures, motivates and trains the sales force, manages the company’s advertising and social media campaigns, and occasionally designs some of the products.  You can Brenda’s jewelry line by visiting JuJuBelle® jewelry.

Nationally, Brenda is member of the Western Risk and Insurance Association (WRIA) and the Southern Risk and Insurance Association (SRIA).  She is a past-president of SRIA and the 2012 president of WRIA.

Brenda is a mixed media artist as well as a jewelry artist.  A do-it-yourselfer, she enjoys decorating, home repair, and gardening. She has performed as a stand-up comic at the Addison Improv in Dallas, Texas, and at Hyena’s Comedy Club in Arlington.  She won the “Bodacious Crowd Pleaser” award at the Blue Night of the Stars Talent Show at UNT in 2007.

Brenda resides near Simpson, NC, with her teenage son and three dogs.



  • Thanks for sharing. I love to hear about new jewelry blogs to follow.
    This site has a lot of really good information. I’m trying to get a blog going to the jeweler I work for…so thanks for the inspiration.

  • As a woman, Brenda almost has everything. She is smart, and she is Associaate proffessor of finance. She also Entrepreneur in the jewerly industry. So, one thing can complete Brenda’s life is Marriage. Hopefully, their wedding (Brenda and Bobby) preparation going well.

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