Hidden Treasures Spotlight: Tracy Tuten

Blog post by graduate student Janice Pearce

Hidden Treasures

Dr. Tracy Tuten is a Pirate, having completed her BSBA and MBA at ECU. She finished her doctoral work in 1996. Her most recent book is Advertisers at Work. Dr. Tuten’s publications have appeared in such journals as JournaTracy Tutenl of Marketing Communications, Psychology & Marketing, and Journal of Business Research, among others. During her tenure at VCU, her research efforts were recognized with VCU’s Excellence in Scholarship award.

She has consulted and taught in many other areas of the world including Asia, Africa, South America, and Europe. For several years, she served as a guest scientist for the Center for Survey Research and Methodology in Mannheim, Germany. As a Fulbright Scholar in Korea (2001), she taught International Marketing and Marketing in Cybertrade at the Graduate School of International Studies at Korea University. Following that experience, she partnered with Korea University to develop a Chief Marketing Officer course Tracy Tuten 2for Samsung Electronics and taught in the program for three years. During the summer of 2007, she served as a Fulbright Senior Specialist, working with the business programs at the Universidad Argentina de la Empresa to redesign curriculum in the areas of Internet marketing and marketing research.

Dr. Tuten has also been recognized for her excellence in teaching, having received two external, national awards for teaching excellence (Society for Marketing Advances and the Association for Business Administration), a university-wide teaching award from Longwood University, and a teaching innovations award from the Society for Marketing Advances in 2008. In 2009, she was awarded the O’Hara Leadership Award in Direct and Interactive Marketing Education. In 2010, she served as ad:tech New York’s Social Media Marketing Master.

You too can start gaining insight from Dr. Tuten’s ‘well’ of knowledge.  You can visit her blog, follow her on twitter, or check out some of her publications.  This hidden treasure will not disappoint you!

Listen to what Dr. Tuten’s students have to say about her:Tracy Tuten 3

“Dr. Tuten is an extraordinary educator.  I have learned so much about marketing and the world of social media from her, but the real difference in Dr. Tuten is that she goes beyond instruction and motivates me to do something with the information she has given me! That’s an ironic way for me to put it, since the purpose of marketing is to move your audience to action.” (Janice Pearce, ECU College of Business Grad Student)

Tracy Tuten 4 “Dr. Tuten brings real world experience to advertising and social media.  She is an engaging professor and makes the classes fun.  She opened up a whole new world to me that I plan on using in my future.  She’s an asset to ECUCOB.” (Julie Lidberg, ECU College of Business Grad Student)

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