The “Secret Sauce” to Cover Letters

On Thursday April 18th, East Carolina’s American Marketing Association invited a local Raleigh woman to come speak. Her name is Olalah Njenga. She is the CEO and Senior Marketing Strategist of YellowWood Group, a strategic marketing firm that helps mid-size and growing companies get better marketing results by aligning marketing efforts with sales goals. She is also an author of “37 What Were They Thinking Moments in Marketing.” Along with being an author, she is a speaker, and multi-award winner in entrepreneurship, business and marketing. She has been spotlighted on, FoxNews and Small Business Trends along with being a three-time Top 50 Catalyst Entreprenuer and was honored in 2011 for the Woman Extraordinaire award for her company growth.

With a lot of ECU students getting ready to graduate on May 11, 2013, there is a sudden scramble to find and secure a job for after we graduate. It’s a difficult industry and a lot of us won’t end up with the job that we would intend on having. In the process of applying, most companies not only ask for a resume but also a cover letter. But what makes a good cover letter? What do employers like to see on your cover letter? In this video below, Olalah Njenga, an employer herself, provides the “Secret Sauce” to cover letters and how to get yourself noticed.

Well, there you have it. Every employer’s “Secret Sauce” to what they want to see in a cover letter and what can get YOU noticed in the job market.

If you would like to get in contact with Olalah Njenga for any questions or concerns, feel free to check out her website at or

Be sure to look for Olalah again next year!

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