Monthly Archives: March 2015


Crowd-Funding represents the marketing of the future.  From creative, social projects to start-up companies, Crowd-Funding is a new source of independent financing. It utilizes three populations including the Project Developer who seeks the funds, the Donators who may receive a stake in the project, a token gift or simply good feelings for supporting a worthwhile cause and the Platform.  The fundraising Platforms may include: Kickstarter, Fundly, GoFundMe, Microventures, and Fundageek just to name a few. These platforms take a pre-set percentage of the money raised by the venture.  The platform has become a popular source of funding for independent projects around the globe and appeals to the connected generation.

Jonathan Rorech, an ECU College of Business MBA student has utilized this platform to support his outside interest as a filmmaker. Through the link below you can learn more about Jonathan’s project and see how entrepreneurs are leveraging technology in order to support their dreams.

Dear friends, family, colleagues, fellow filmmakers and supporters,
I am seeking funding for a feature documentary film about pollution, education & culture in Central America. The amazing natural wonders and quality of life in Central America are being slowly destroyed by litter and pollution. This film is being made to ask “Why?” and hopefully find answers to the problem.  In making this film, I hope to draw attention to a devastating and pervasive issue that is plaguing the small and beautiful countries.


• In the summer of 2014 I set out on an adventure of a lifetime.
• What I encountered made me want to help in any way that I could.
• Pristine coastlines and waterways are being destroyed by pollution and litter.
• This litter is having devastating consequences to the people in the region.
• Quality of life will decrease further through polluted water and soil, creating an potential health epidemic.
• Tourism, a major economic contributor, may decrease as the pollution increases.


There are many ways that may address the problem and possibly even reverse the current course; but immediate action is needed if we want to preserve the way of life for the locals and the majestic beauty of the region.

Please help me make this film a reality by donating to my Kick-Starter campaign today.

Jonathan P. Rorech

MBA Candidate 2015: ECU College of Business
Graduate Intern: Entrepreneurial Initiative
V.P. Competition Director: American Marketing Association
Facilitator: Leadership & Team Training Program

Post Grad Plans

Happy Friday COB! I hope everyone had a great week and it looking forward to a restful weekend. Today I am happy to announce that I am officially employed and have plans for after graduation on May 9th!

I have accepted a position as a recruiter for a company called Insight Global. Insight Global is a technology staffing services firm that is one of the fastest growing in the country. I accepted the position back in December but I have not mentioned it until now because I was struggling with what I wanted to do next year. Like many seniors, for some time I was at a loss for what types of jobs I wanted to apply for. Although marketing is my concentration it is a very broad sector of business with many different choices, so naturally I was confused!

As I have mentioned in previous posts, last summer I had a internship with an advertising agency in Atlanta, GA.  I thought advertising would be a lot more glamorous than it actually was (turns out it’s nothing like Mad Men). Looking back I am very thankful for the opportunity and the ability to cross off that industry on my list but, I was still at a loss of what I should do. After thinking about it relentlessly for the past few months I have realized that I want 4 things out of whatever job I choose to take:

  1. I am a people person – I need to be in constant in person interaction
  2. I cannot sit behind a desk for 8 hours a day
  3. I need to enjoy the people I work with
  4. High earning potential

These realizations made me see that the opportunity with Insight Global is the perfect fit for me at this stage of my life. It is a sales position and I like the idea that the harder I work the more I can be making, all while not having to be stuck in a desk. Also, the job is based in Atlanta so another plus!

Happy to get back to my favorite city & my favorite team! Go Braves!

Happy to get back to my favorite city & my favorite team! Go Braves!

Overall, I am very content with my decision and I am ready to see what the next stage of life has in store for me. I am also very grateful I get to spend the rest of my time in Greenville enjoying myself and not worrying about a job. What are your plans for after May 9th? Comment and share with me!

Good news everybody!

There will be an information gold mine on March 31st and April 1st at the Mendenhall. ECU will be hosting a Leadership conference where students can gain various types techniques to help propel them into success after they graduate. This conference has not limited itself to one topic; some of the topics speakers will discuss cover how to manage your life, sell yourself successfully, and speakers will share how they succeeded in the job market.

Most of the speakers will provide strategies for students to incorporate into finding that first job. For example, presenter BJ Smith will be speaking about the brand called you! He will introduce you to strategies that will result in companies seeking you instead of you begging to work for them. It isn’t known to many individuals how important selling yourself is to a potential employer and with the different social media tools out there today being able to sell yourself has become much simpler. For instance, there’s Facebook, Instagram, Twitter, LinkedIn, and many other social media sources that when used properly can entice a potential employer to hire you.

There’s also speakers that are offering advice to those who are not sure what they should do once they’re in the workplace. Believe me when I tell you that even though you are hired it doesn’t mean you will be there a couple months or a year afterwards. If the company begins to notice that you don’t mesh well with their culture they could give you the boot, no questions asked. Now where do you go because you definitely don’t have a good reference for your next job. If keeping your first job is one of your fears you might want to look for speakers: Sheryl Bennett and Dr. Brenda Wells, Brian Churney and Tim Kirian, Jacob Greenman, Kurt Fickling, and Bernita Demery.

Here is where I would usually try and persuade you to go to the leadership conference, but instead I hope you don’t go. I don’t want you to go because it means that there will be less competition for me when I go out and seek my own job. Just kidding, if you can spare 5 minutes, you should check out and find out which sessions you’d be interested in attending. Each session has the potential to chance or improve your outlook on any topic.

Can you really find a career at a fair?

I started my Wednesday night by attending an event hosted by the Career Center and Greek Life. The event was hosted at the Hilton, and had small appetizers and drinks. This event was set up for Greek’s to be able to meet employers that were either formerly Greek or interested in attending this event. This was a very causal meet and greet and very laid back. The dress was business casual, and non-Greek students were allowed to attend. This was the first year Greek life has hosted this event and they only expect it to get bigger. Overall, the event went very well. There were no resumes or anything handed out, but it was a way to make a connection prior to the career fair.

The next day I ended up attending the Career Fair. At first I didn’t think I was going to be able to make it due to my busy Thursday, but after putting in a little extra effort I made it happen. Every year I go, the career fair seems to get better and better. This year I decided to walk around get a look at everyone who was there, so I could put a face with a name when I read the booklet, and scoped out where I wanted to go. I didn’t do my homework like everyone says to do, but it ended up going well. I was able to talk to some companies about possible internships for Fall 2015. It never hurts to make some connections.

Found on ECU Career Center Twitter

Found on ECU Career Center Twitter

One thing I learned about on Wednesday night at the Greek Career Fair is that at the Career Fair you can get a free head shot done. I took full advantage of this, and got a free headshot! I was super excited because I was about to pay for one. I never knew the Career Center offered this, so it was a nice surprise and it turned out great!

Found on Twitter, @SarahLage11

Found on Twitter, @SarahLage11

The Career Fair is a great event, and shows just how great our school is.

Side Note: Congrats to everyone who has been “TAPPED” into Beta Gamma Sigma. When I was asked to join the membership last fall I was so excited. Every day I find more and more benefits that this society has to offer. You are missing out on a great opportunity if you don’t join!

A Trip to Remember: Italy 2015

Happy Friday COB! I hope everyone enjoyed their spring break and first week back! For me it was a tough transition coming back after a incredible 10 days in Italy with my parents.

We started our trip in beautiful Venice. Talk about something out of a storybook, it was stunning. We spent two days walking and getting very lost along the tiny streets and waterways. Getting lost is very easy there since the streets are so old that most do not have street signs, even most of the local Venetians do not know the road names. Either way getting lost there led us to some delicious food and beautiful sights!  We stayed in a old palace which was converted into a hotel right along the Grand Canal, so pretty!


The Grand Canal



From Venice we took a high speed train through Tuscany to the city of Florence. We stayed in the middle of the city and were very close to the most popular sites including the Duomo, Palazzo Pitti and the famous bridge, the Ponte Vecchio. Florence is another city thats beauty is striking. Although it is a small city, it is bustling with all kinds of activity which was great to experience first hand. My favorite thing about Florence (other than the food) was Piazzale Michelangelo which overlooked the entire metropolitan city on one side and the Tuscan hills on the other. The spot is located on a hill which is why it gives way to a remarkable view. The picture below captures the view perfectly.

View from Piazzale Michelangelo

View from Piazzale Michelangelo

My mom and I overlooking the Ponte Vecchio

My mom and I overlooking the Ponte Vecchio

After leaving Florence, our last stop was Rome! This was my second time in Rome and I was so happy that I had the opportunity to go back. Here we hit all the main historical sites: St. Peter’s Basilica, the Pantheon, the Roman Forum, Colosseum, and Piazza Navona. It was great to get back to this city after five years and even better to enjoy it with good friends! One of my best friends from ECU, Olivia Wolf and her family were also in Rome so it was great to spend time with them! Here we stayed in a hotel above the Spanish Steps so it was a great place to experience the bustling energy of the city! Absolutely has to be one of my favorite places I have ever been too!


View from our hotel


My dad and I at St. Peter’s


With Olivia and her sister Maddie


Overall this was a trip of a lifetime! I was not ready to leave but I was so thankful to spend time with my family in such a beautiful place. Until next time Italia!

One more picture because I  really miss gelato!

One more picture because I really miss gelato!


From Beech Mountain to the beach!

My Spring Break was amazing! I spent part of the week with three friends of mine in Banner Elk, NC and the rest of the week in Corolla, NC with another group of friends. Both locations were filled with amazing food and an awesome adventure. To start it off I’ll first talk about the trip to Banner Elk.

Top of Beech Mountain

My friends and I rented a room at Best Western in Banner Elk, NC. It was fairly cheap and we were within walking distance of Sugar Mountain. The first night we skied at Sugar Mountain and we stayed until they shut down the lifts. The only depressing story about that night was the fact that I lost my phone during a major tumble (my fault for trying to be a professional snowboarder). We ended that night by going back into Boone drinking and eating at a bar called Macado’s, which was an awesome place to visit. The next day we found a little deli in Banner Elk called Dunn’s deli which was delicious. Their sandwiches were amazing! After lunch we headed out to Beech Mountain ski lodge, which was a very intense drive. It was full of incredibly tight turns with very little room for error. I personally had a better experience skiing at Beech Mountain because I wasn’t snowboarding (feel free to chuckle). The slopes were exciting and the black diamonds were difficult, but overall it was an awesome experience. All of us enjoyed skiing at Beech but we knew it would have been much better if there was more snow on the ground. There were a lot of dirt patches and some lanes were full of ice. We ended our day filled with entertainment in a buddy’s hot tub. It was a brilliant way to end the day and I would recommend it to everybody.

Hampton Inn Corolla, NC

I traveled from Beech Mountain to the beach in Corolla, NC. A group of friends and I stayed at the Hampton Inn for free because one member of the group interned there last summer. Therefore, all of the money we would have spent on the hotel went directly to delicious meals at various restaurants. Unfortunately, during our time in Corolla we were out of season, which means most of the businesses were closed. Sadly most of the night life was also closed because it is out of season. But even though it was out of season, the fish wasn’t, and it was delicious. I’ve never eaten so much fish in my life and I loved every bite; from fish tacos to a seafood platter, I had it all. We also ended our last night at the beach in the hotel hot tub. I don’t know much about hot tubs, but what I do know is it’s awesome. I hope all of you also had a great spring break, it’s a great way to rewind and have some fun.  All you need to do is finish the night in a hot tub.

While I would love to have been in this hot tub, I haven’t. It’s just awesome!


Online Student Knows that Dedication Pays Off

jefferson2According to Jefferson Elliott, who recently completed his MBA at ECU, dedication can overcome a number of obstacles and excellent professors can help online students feel connected to the university.

“In the years I was in the program I moved three times, including living with my in-laws who have no internet access, changed positions at one job, changed jobs/companies including a move to a different town, had my first child, and worked two-thirds of the time at a job that required me to be on-call 24 hours a day 7 days a week.  All of these experiences really made it interesting completing course work and studying for exams.

I felt honored to be asked to join Beta Gamma Sigma (BGS). Being a member of BGS means being a part of a group of people that take their academic career seriously and are willing to make sacrifices that show their dedication. I have worked really hard to attend school, have a family, and work a full-time job and at the same time maintaining a high GPA.  I really appreciated the experience and opportunity to attend the ceremony and I felt that I was joining something that would be beneficial to me later in my career.  I was also very proud that my family was there to attend and support me as they have done throughout my pursuit of my MBA.


I believe that COB has done a really good job teaching the skills of Think, Value, Communicate, and Lead.  I feel that all of these have prepared me for great opportunities in my career and I will be able to pull from the skills taught throughout the program.  The beneficial aspect of online courses is that you have plenty of opportunities to learn of to communicate with different individuals from different backgrounds with different schedules.

I had two professors and a couple of classes that were my favorites.  The first was the couple of supply chain courses I took with Dr. West.  Dr. West did a great job teaching and keeping me interested in the material.  He is one of the main reasons I decided to get my SCM certificate.  I really enjoyed talking with him about course materials and career opportunities.  My other was MGMT 6500, Case Competition Course, with Dr. Harris.  Dr. Harris assigned me to a great group and we all worked with an individual that was going to open a new business.  We all had different “specialties” and worked really hard to give the individual something quantifiable to help with starting/running his business.  It was really rewarding to see your hard work be used and taken seriously. I was really proud that our group finished second out of the many cases submitted throughout the nation.  It was also an honor to work with Dr. Harris and be shown so much respect throughout the process and he even wrote two letters of appreciation that he sent to my bosses at my previous job.”

More than Just Academics. Beta Gamma Sigma members are active around campus.

kyleToday’s blog comes from Senior accounting major and Beta Gamma Sigma member Kyle DelRossi.

“I first learned about Beta Gamma Sigma through my Intermediate Accounting 1, Dr. Cal Christian, talking about it in class.  Membership means a lot to me as I have strived to be near the top of my class, and it allows me to network with people that I may not have had the opportunity to network with prior.  I was excited when I was tapped to join Beta Gamma Sigma by Dr. Christian.  Being inducted into Beta Gamma Sigma is the accomplishment I am most proud of during my time at ECU.

My job is tutoring student athletes. I think it is an important job to help the student-athletes do well in their classes so they can play the sport they love.

My favorite memory from my time here at ECU is the trip to New Orleans for the bowl game with the Marching Pirates my freshman year.  It was a lot of fun spending time with my friends in the band and watching the Pirates play football inside the Mercedes-Benz Superdome.

My favorite faculty member would have to be my financial and managerial accounting teacher, Mrs. Everett.  She is a woman that cares a lot about her students and wants to see them succeed.  She takes time to help students who ask for it and is an understanding person.  While I came into college expecting to be an accounting major, Mrs. Everett solidified that.  Her enthusiasm for the subject just pushed me even harder.”

Pirates on the West Coast. Where will Success Take You?

JenniferscottECU alum and Beta Gamma Sigma member, Jennifer Scott, recently moved from Raleigh to Arizona to begin a job in marketing at the corporate headquarters of PetSmart. She shares her experience in the following blog post:

“I have no doubt in my mind that the MBA program at ECU helped me land this job.  Even as I sit in meetings, I hear business terms that I studied in this program.  I am very thankful for the education I have received and for this tremendous opportunity that opened up to me as a result.

ECU has helped me develop all of these skills (Think, Value, Communicate, Lead) in one way or another.  I feel like I have gained confidence in myself and my abilities over the last few years.  I’ve learned to think analytically, communicate honestly and professionally, value others’ contributions, and lead by example.

I would have to say Dr. Swart was my favorite professor.  Management Science was probably the hardest class I took in this program, and Dr. Swart was so positive and encouraging throughout the semester.  He has a wealth of knowledge and experience, and he really cared that students learned and understood the material.  I wish everyone was able to take Dr. Swart’s class.

I was thrilled to be “tapped” to join Beta Gamma Sigma.  Dr. Fay tapped me, and it was something that made me feel accomplished and that everything I’ve done in the last three years made me stand out among the faculty.  That was a very rewarding feeling.  I have worked so hard throughout these last three and a half years, juggling a full-time job (both old and new), a move across the country, and school; and I feel a sense of accomplishment and pride for being recognized for my hard work and character.”

Cruising with the Royals

This last week was a great week off and it couldn’t have been more perfect timing. I booked a cruise for Spring Break with 9 of my best friends. I was so excited. The cruise ended up being fairly cheap, and we sailed out of Port Canaveral. Which is about 10 hours from Greenville. The cruise was Monday through Friday so it was the perfect amount to still be able to be home for a little bit.

My journey began Saturday night, when my friends decided they wanted to drive through the night so we could have all of Sunday at Coco beach. I’ll admit I was very nervous about driving through the night, but we made it! We rented a hotel room Sunday night, so Monday we could get on the boat bright and early!

Getting on the boat was amazing; we were on the Royal Caribbean cruise line. The name of our boat was the Enchantment of the Seas. My roommate and I had a little two-person cabins, on level 3 of the boat – that’s what you get for going the cheap! We were so excited, and couldn’t wait.


Royal Caribbean Enchantment of the Seas

The second day we went to the island of Coco Cay, which was Royal Caribbean Private Island. It was so beautiful and clean! They had so many activities to do, along with shopping and water sports. I loved it because no locals were bothering you AND Royal Caribbean provided lunch for free! One thing about Royal Caribbean is the food was absolutely amazing!

Coco Cay

Coco Cay, Bahamas 

We had dinner every night at 8:00, we would always order room service before dinner (it was free!!) and then went to dinner. The dinner was delicious, consisting of very high-class food such as; salmon, steak, duck etc. They allowed you to order however much food you wanted. The last night, some of my friends were ordering 3 main courses. By the end of the night I was so full. I might need to be going on a post spring break diet.

The third day were docked at Nassau, which I was not impressed with. I have traveled to many places in the Bahamas so I had a lot to compare to. Although I didn’t go to Atlantics, Nassau was very dirty. We went to Senor Frogs and then ended up going back on the boat around 3 to eat lunch and just hang out on the boat.

Nassau, Bahamas

Nassau, Bahamas

Going on a cruise with 9 of my best friends was so much fun. We also met a group of 8 people that also went to ECU. So we hung out with them most of the time. **Tip – bigger group you go with, the better. There were a group of 80 people from Michigan State; they had so much fun it seemed like.


Next year if you are looking for a cheap and fun spring break, cruises are the way to go. You are in the sun the whole time, as much as you can eat and drink. And one thing I loved about it was you are doing something different everyday!

Did anyone else do something fun for spring break? I’d love to hear about it.

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