Monthly Archives: April 2017

From a Student’s Perspective: ECU Chapter of American Marketing Association Goes to New Orleans and Wins Two Awards

This blog was written by ECU ‘19 American Marketing Association, Vice President of Social Media and Promotions, Ashley Konarski.

Recently some of my colleagues from the American Marketing Association, as well as myself, had the privilege of travelling to New Orleans, Louisiana to attend the American Marketing Association International Collegiate Conference. This was a five-day experience where we toured the city of New Orleans, experienced the culture, and learned more about the city’s history. We explored the French Quarter on our first day in New Orleans as well as enjoyed some of New Orleans’ famous po-boys. During our trip, we continued to explore the historical French Quarter, as well as experience the New Orleans Market.

As a chapter, we competed in different competitions prior to and during the conference and attended informational sessions and focus groups. The students competed in the Ebay case competition, Marketing Strategy competition, and website competition. As a chapter, we completed a chapter plan and annual report to be submitted and judged. The suspense was at an all-time high throughout the entire conference. As we went through each session, we learned new interview tips and tricks, ways to further build our resumes, and acquired new perspectives on networking.

Last but not Least

As the last day of the conference approached, we attended our final sessions. We were amazed by the accomplishments of our fellow colleagues in their presentations of case competitions and how they carried out their chapters in order to become a top chapter in the Nation. As the end of the day approached, we attended the final banquet. Our nerves were running high and we were worried about how we did. As they began calling chapter awards, they called our chapter name and we were shocked. We not only received an excellence award in one area of our chapter plan but two areas! As a chapter, our hard work paid off and we received excellence in Chapter Planning as well as Communications!

As an organization, participating in this event is very important to us. By attending, we were able to see the winning cases and competitions, as well as learn about new networking events that are offered. With the experiences and knowledge we gained, we can now offer extended knowledge and advice to fellow East Carolina University American Marketing Association Members. As a chapter, we cannot wait until our 2017-2018 trip! We hope to gain further knowledge and come back with even more awards and honors in the future!