As spring break is quickly approaching us, I’m sure I’m not the only one that has a crazy week coming up! Between multiple tests and projects due, it’s definitely going to be a long stressful week. Thankfully by the time Thursday afternoon rolls around, I can breathe again and have a relaxing little break from school (just got to get through it first!)
This past Friday I attended the UNC Retailing Conference in Chapel Hill. Myself, and a handful of other College of Business students from Mrs. Robinson’s Retail Management class and also some members of the American Marketing Association attended.
We listened to two panels, one about Retail Marketing in the Digital Age, and the second about Global Channel Management in a changing Retail Environment. We also had Steven Tanger, Chief Executive Officer and Director of Tanger Factory Outlet Centers as an opening speaker, speaking about Tanger Outlets and general Retail Marketing. My favorite person speaking at this conference was Parker Wilson, Assistant Manager from Lululemon Athletica. Doing cross country all throughout high school I’ve always been into fitness, and stayed in a general routine since, so her company was the one I could relate to the most since they sell fitness and yoga wear for women. Parker spoke about social media experience saying their company’s technique for using social media has “nothing to do with what we sell”. She highlighted how storytelling, conversation, communication, and human connection is what makes a social media presence spark and connect to the consumers.
The group at the end of the day!
Even though I had a good amount of studying and school work to get done this weekend, I felt guilty not spending at least a little bit of time outside on this past Sunday so I headed to the Greenway to spend the afternoon, it was a beautiful! Plus, it’s supposed to get chilly and cloudy once again this week…Where is summer?!
Hope everyone has a fun and safe Spring Break! Enjoy your time off
This past week we have been blessed with some beautiful weather! Sunny and 70 something has been ideal after this past month of frigid highs and inconsistent wintery mixes. For me, and I’m sure the majority of other seniors getting ready to graduate within the next couple months, this warm weather also signifies summer and graduation quickly approaching. Getting my cap and gown the other week was a huge reality check! It’s awesome and rewarding to see all my hard work over the course of these past 4 years will finally be seeing some recognition here very shortly!
With that being said, its crunch time for applying for big girl jobs! This past week was the first time I’ve really gotten to sit down and take a more extensive look into applying for marketing and advertising positions. The majority of jobs I applied for were in Raleigh and Charlotte, but I’m not opposed to other areas either (I’m not done yet!).
Before I could start applying, I had to polish up my resume. Times like these make me thankful I was required to take Business 3200. If you are reading this and are in it now, or are still needing to take it, make sure you pay lots of attention! Thanks to a great instructor, Professor Gribble, I was able to take away a great amount of information regarding interview skills, resume tips, and overall business etiquette. These skills seemed to stick by my side whether it was practice interview questions to look over, appropriate ways to present myself in the business world, or in this case adding new skills and positions correctly to my resume, it all is important information to soak up!
My dad is a very successful business man who I have always looked up to, and I trust his expertise so I asked him to look over my resume and make some adjustments for me. My sister who also graduated from East Carolina University with a Marketing degree who now works at a Medical Marketing Agency in Raleigh also took a look at it as well and provided her professional advice. It’s always good to have a couple different sources look over your information before you submit it anywhere. There is always room for improvement
Although I have currently only applied to a handful of positions, I have been keeping my eyes peeled on various different sites: CareerBuilder.com, Indeed.com, Monster.com and also ECU’s Career Net portal. I even checked out Craigslist.com for some positions because my sister landed her first internship from browsing Craigslist, which later turned into her job she currently has. I, however, did not have as much luck, but it never hurts to look anywhere that you have available sources!
This is how I spent this past Saturday night, positioned at my desk with a bag of popcorn drinking my nightly chamomile tea, and surfing the internet looking into different job positions. Possibly a sign that you may be getting old!
While searching through various different sites, I found some interesting articles thanks to Monster.com in relation to the job application process that I thought would be fun to share with you guys if you’re interested in reading! :
Like Katie mentioned in her blog post, I’m not sure if I’m ahead or behind my peers with this process; some of my friends I have talked to have applied for jobs and already have had interviews, some haven’t even done any research yet. This upcoming Friday, I’m attending a Retail Conference in Chapel Hill. I’m not sure if there will be internship or job opportunities here, but I’m always keeping my eyes and ears opened, and trying to attend as many conferences as my schedule will allow! To me, I’m just marching to the beat of my own drum and hoping to strike some luck along the way Stay tuned to see how this process ends up turning out!
As we all know, Greenville was hit with more snow this past week, but thankfully it wasn’t a snowpocalypse like the other week. I think we could all agree we couldn’t afford the amount of make-up work that was the product of the last snow storm; my returning week from all those snow days off was probably equivalent to a final exams week (yikes). Even though the snow didn’t amount to anything great like another snow day sledding down the hill by Supdogs and free from class, it’s always pretty to look at the flurries, and enjoy winter the most we can while it’s here.
This was the third Tuesday within a month I was lucky enough to trek to work in the snow (Why does it always snow on a Tuesday?), however we always make the most of it and try to have fun since it’s usually not as busy as it normally would be.
This was also my last day of work! Having a part time job for a good majority of my time here in college has taught me a lot; ranging from time management, patience, how important smiling is, how to deal with not so pleasant people, and how to treat people with respect. There have been many times being scheduled to work has forced me to get my work done, an abstract way to look at it is kind of like a deadline in the real world. Otherwise, I know myself well enough that I would’ve procrastinated on the assignment until the last minute if I didn’t have the obligation of work to also attend to. It’s all about the time management! It’s bittersweet after 2 years since everyone there is like family, but I know there’s more in store in the future, and it’s time to start a new chapter! Having some additional free time will hopefully allow me to be able to do some more research on jobs, internships, and conferences I can attend.
The rest of the week was pretty normal, nothing too exciting happened this past week in any of my classes. My little brother’s birthday was yesterday so I went home for the last part of the weekend to be with him and my family. It’s always a nice change of pace to go home and spend some time with the family. Getting a mini break from Greenville is always relaxing, and seems to set my perspectives straight. We celebrated by going out to a nice Japanese dinner and doing the traditional cake, ice cream and presents.
He’s getting so old…It seems like yesterday my Mom brought him home from the hospital :O.
And it’s always nice to see the furry family member
This past week was a crazy one! It seemed that everything I had due the snow week and this past week was combined together into just this past week. You love the snow when it’s here, but never the amount of work you have to compensate for it. With the amount of school stuff I had to get done this week it made me realize I can’t have a part time job with the classes I’m taking this semester. For all of you that don’t personally know me, I work at Mellow Mushroom. I’ve been an employee there since my sophomore year, and even worked the first day we opened the store! It’s been a great two years there, and has definitely taught me a lot about time management in relation to school, but my journey has now come to an end. It’s always nice to make a little extra money, but now I’ll have more energy and time to focus on more school-related things and have some more free time to enjoy my last semester of college a little bit more
I’ve noticed the higher you get into the business/marketing courses the more amount of group work you have to participate in. Group meeting after group meeting was basically my week in a nutshell. The good thing about that though in my opinion, is you basically know, or are familiar with most of the people in your classes since most of them are in your concentration and you have probably had previous classes with before. It makes group projects a little more bearable and fun if you are friends with some of your class peers! The people you work with for group projects can make or break your success in a class, and I’m lucky enough to have a good set of groups in each of my classes this semester.
After having a nice weekend to unwind from this past week, it’s now time get back into school mode. Thankfully I’ll have a little bit less stressful of a week this week! Also, it’s time to start applying for big girl jobs. I’ll keep you guys posted. I feel like I’m getting so old!
There are some conversations you just can’t help but hear no matter how un-nosey you are trying to be. As I was sitting in my Oceanography class this past week, I caught a wave of the girl’s conversation that were sitting behind me. I’m not sure what year they were considering this is a lecture of 100+ people and you can take it any of your 4 years (I procrastinated on my science credits, oops!) but they were laughing and joking about how they had miserably failed their first test of the semester in some other class. This reminded me all too well of my freshman year here at East Carolina University. I don’t even know what in the world I was doing in high school or the first year here, but I don’t recall studying or anything school related being on the top of my list. If anything, school was a joke and I cared way more about going out and making friends. If this was three years ago I probably would have been a bystander of this conversation and laughed in my head with agreement. However if there is one thing I have learned throughout college, it’s that believe it or not it is actually rewarding to acquire good grades. Dumbing down is not attractive in the long run, and smart IS sexy. With age priorities change, or they should anyways. You get what you give, and the dedication you have towards school and improving your work ethic reflects directly in your grades. I’ve known a lot of peers that have been on academic probation, and it took that warning to drastically change their outlook on school. Personally I have never been on academic probation, but I have worked my butt off since Freshman year to prove to my parents, my teachers, and most importantly myself that I’m worth something and can do anything through hard work. I’m not saying not to enjoy your 4 years here; after all there will be times you forget about an assignment, are having a busy week, have personal problems going on, or to be blunt about it, had a rough night before and are hung over. We’re humans, young humans at that and are learning how to handle responsibilities. However, don’t let that be a wakeup call for you! Work hard, treat your professors with respect, and most importantly next time you catch yourself on your phone in class make a mental note to actually LISTEN to what your professors have to say. After all, they have been in our position in the past and know a lot more than we do. You’ll feel better about yourself too [ and there is nothing happening on Twitter or Instagram that won’t be there when you get out of class. ]
A fun little throwback to the day I moved into Aycock Freshman year with my roommate Dayna, who I’ve been good friends with since 2nd grade (cool lanyard and all)
Blog By: Haley Nowlin
The 2nd week of school is always a big adjustment, because it’s not the generic syllabus week anymore and you cringe at the thought of doing real work. Just like every other student in this town, I was banking on the snow day to cancel school completely, so the feeling of this week was just sort of overall lethargic. (Don’t get me wrong–the snow was still pretty to look at!).
Usually, I tend to hold back on more personal things going on in my life, but sometimes that is what makes people connect and relate to you. This past week my grandmother on my Dad’s side passed away. Although I was not close with her, sometimes you have to remember to put yourself into someone else’s shoes (My Dad) and imagine how different life would be for you if you were in their position. That has taught me to be all kinds of thankful for all the great things going on in my life right now, and to realize that even if you have it all, still remember what it’s like to have none, because things aren’t always promised to work out the way you envision.
On a brighter note, one of my friends invited me to go to the beach with her this past weekend, and it’s been a nice little get away from Greenville. Even if it’s cold, the beach is always easy on the eyes
We also made Shrimp, Linguini & Oysters for dinner
Happy Monday! Work hard, and make the most out of this week
After a nice long relaxing break, it was back to reality last week. You never think your last semester of college is around the corner. Of course over break it seemed like everyone and their estranged father, including many relatives ask “So…What are your plans after graduation?”. However, it wasn’t quite real to me until I was sitting in my first class of the week talking about applying for graduation. Think back to Freshman year. Everything is so new and fresh, and you think you have unlimited time to meet an array of new people, get involved in clubs and organizations, and experience your unique college experience. As cliché as it sounds, the corny phrase: Time flies when you’re having fun is more than true right now. It’s surreal to me that my time being a student at East Carolina University will come to an end in a short 4 months. With that being said, knowing I have limited time until I hit the real world, I wake up every day with a sense of making that day matter. Every other semester when I had a day off I would sit in bed, watch re-runs of Friends, eat a pint of Ben & Jerry’s and think that was the best day ever.
Even though the occasional day of TV watching and eating is needed, lately I’ve wanted to spend more time with people that truly matter to me, or people I wish I would’ve gotten to know sooner, and also do things that give me more of a sense of purpose. After a pretty standard syllabus week back, I had a nice weekend back catching up with friends, working, and visiting the Humane Society to play with some cute pups.
It’s also nice to set a night aside to have a girls night and make dinner with some friends.
Usually we make tacos, but this past week we decided to switch it up with some stuffed peppers
I hope everyone had a nice long 3 day weekend and is ready to get back into the school grind this upcoming week!
The next morning we arrived at 8 a.m. to the Fashion Institute of Technology were we started off with breakfast and being able to mingle and meet some other students from other universities. There were about 500+ other people there from universities from all over the United States, so we definitely saw and got to interact with a whole array of different people at this event.
The start of the day!
From left to right: Callie Askensas, Jenny Crosson, Nicole Castillo, Myself (Haley Nowlin), and Jessica Edwards
Sarah Personette, Univeral McCan President
We started off the AWNY conference with speaker, Sarah Personette. During her presentation she highlighted points of managers as leaders, and leaders as managers. She also mentioned how change is constant, and to be comfortable in the “grey” areas”.
Above: Belle Frank (Global Director Strategy Young & Rubicans) and Sarah Personette (Universal McCan President)
The previous evening Belle Frank was the keynote speaker of the night, and one of the main things included in her lecture was take control of what you talk about, and treat your interview like a conversation. Belle also stressed the importance of never saving your resume as resume.pdf on your computer, because it conveys to potential clients that you are sending the same generic resume to every company you are applying to. Finding your voice and having a impressive resume to show for yourself are important factors in today’s industry. One last quote from Frank was “If you want to understand how the lion hunts, don’t go to the zoo, go to the jungle”.
One of the most important key factors I think Sarah Personette mentioned during her lecture the following morning that applied to our age group with relation to getting started out in the industry is:
Ignore the title, Focus on what you’ll learn
Sarah also hit on other key factors like how loyalty is not dead, work really hard, and be curious!
Hallway in the Fashion Institute of Technology building, also including some student’s artwork on display
After Sarah Personette’s presentation, we attended a Resume Portfolio class where we were to hear professionals provide do’s and don’ts of the resume world. Some helpful tips that were included in this class were:
• It’s more about the person (personality, key attributes, etc.) than the experience they have
• Look for upbeat personality—outgoing, detail-oriented
• Make sure you did your Homework [on brands, clients, work done]
• Include most relevant work at top of your resume
• Google is your best friend—look up marketing strategies and any brands the company you’re applying for may be working with
• If you don’t get the job when you have an interview, ask about broader things or different positions the company may have to offer
• Fake it till you make it
• Big focus on post-interview—Personalize it! Lace in something personal in your thank you letter/e-mail.
• Interview takes practice—be yourself
• Find commonalities with interviewer
• Make thank you letter/e-mail about how you’re going to help the organization, not how they’re going to help you!
After lunch, we had about 15 workshops to choose from, only being able to pick three. I picked a workshop on Fashion & Beauty, Media Success, and “Beyond the classroom: It’s a Jungle out there”, which was about three young women who moved to New York shortly after they graduated. They provided financial advice as well as general advice regarding to making it in the city.
Finally after a long, but informative day, we were set free to go to dinner and do whatever we pleased with our free time. We went back to the room, changed, and got ready to go out to dinner and do some exploring and shopping.
My favorite place we popped into was Dylan’s Candy Bar. Anyone that knows me can tell you that I’m a huge candy freak—my aim screen name in middle school was: candykid61292 [embarrassing fact of the day]
An assortment of jelly belly’s
The next morning we woke up, packed our stuff, and caught the train back to Greenville to resume our normal everyday lives. If I could go on this trip again, I would definitely in a heartbeat! I gained so much knowledge about advertising, and marketing in general. It was refreshing to be able to meet and talk to professionals of such successful agencies and companies, and definitely provided me with a better insight of what employers are looking for when applying to entry-level positions. If you’re reading this and wondering if you want to go on this trip next year the answer is YES!
There are many fabrications surrounding the name: New York City. Whether it be the glamour, the business opportunities or certain catch phrases such as “the city that never sleeps” or the “city of dreams”, a couple of us from the College of Business were lucky enough to experience this beautiful city this past weekend. We got to tour some agencies while also getting the opportunity to ask extremely successful professionals questions of our own in relation to advertising and getting started in the industry in general. While on this trip, we also got to attend the Advertising Women of New York Career Conference (AWNY) at the Fashion Institute of Technology. While being here with the main purpose being business and to learn, it provided some interesting insight into the city life, the tough skin you have to live here, and the melting pot of culture you experience on a daily basis.
Above is the entire group the morning we left, bright eyed and waiting at the train station in Rocky Mount for the arrival of the train. Did I mention the train was a 9 hour ride?!
9 hours and a few naps later we were finally here! After checking into the hotel, unpacking, and dinner, a couple other people from our group and myself decided to hit the city and do some exploring.
As you can see, you can see why they call this the “city that never sleeps”. The hustle and bustle of the city never seems to die down throughout the night, with lights from the buildings illuminating everywhere you turn.
We got to pose with some pretty cool Super Hero’s in Times Square but didn’t realize we had to tip them until after we took the picture….yes we are obviously tourists. (Oops!)
The next day we had our agenda filled with conferences and agency meetings so we were up and at it early. Our first stop was M80 agency.
Speaker: Joe Quattrone, Vice President of M80
At M80, we had a presentation by Joe Quattrone on M80 as an agency as a whole, and also on social media. He provided us with helpful insight which included being cautious of mixing personal and professional life, remember to be open-minded with career goals, work on brands people care about, and most importantly, be part of the reason for which people care about the brands.
Joe incorporated some interesting and engaging things in his presentation that really made him relatable and iconic. One cool thing he did for our group was he had Sup Dogs giftcards eligible for us to win if we got his couple of trivia questions correct. Thanks Joe!
Exploring the different parts of M80.
Our next stop for the day was Dentsu America. I was particularly excited for this agency because they are the topic for my group project in my Advertising class I have with Dr. Tuten. We had 3 speakers at Dentsu: Rahul Sabris [Group Creative Director], Katie Gray [Associate Account Director] and Doug Fidoten [President]. All three providing different insight into getting your foot into the door, and about working at Dentsu and advertising in general.
The first speaker, Rahul covered the topic of creativity in advertising. He talked about the ability to take existing elements and see new relationship, and also how naturally, great campaigns have enemies. His 5 steps for producing ideas are:
0: Plead Ignorance
1.) Gather Raw Materials
3.) A change of scenery
5.) The “morning after”—which means look at what you’ve written down the next morning and check to see if you still think your idea(s) are good. You may realize they are absolutely ridiculous….and that is okay.
While being entertaining and comical, he provided one quote that stuck with me: “ The moment you think you’re the sh**, you are sh**”.
The next speaker, Doug Fidoten who is the president of Dentsu America, spoke to us about storytelling as an artform in advertising. Storytelling has definitely made social media and advertising interesting again in this new day and age. It’s important to be able to convey an engaging message while having an appropriate identity paired with it. I’m sure you’ve heard the quote “People will seldom remember what you said, but will remember how you made them feel”. Doug conveyed that stories carry an emotional and connecting impact when done right. Doug also shared a pretty entertaining campaign done by Oscar Mayer called “The Great American Bacon Barter” in relation to storytelling through advertising. The link is listed below if you want to take a view
The last speaker, Katie, had some good tidbits of information that definitely related to our group with the majority of us getting ready to gradute. These points included: How to get a job, Create a career path, and live happily ever after.
• Work your connections [to gain more connections]
• Create a positive social footprint
• Tell me more about YOU
How to get a job
• Know your strengths
• Know when to say “no”
• Be gracious—be an eager sponge for knowledge
Weighing your options
• Do you want to work for a big or small agency?
• Do you want to work in a service agency or specialized?
• Would you prefer formal training programs with mentor pairings vs. not?
• How would you get along with your potential direct supervisor?
Figuring out your Career Path
• Know what you want…but always remain flexible
• Share your goals with your boss
• Find a mentor that is not on your direct team
• Be a handraiser—get involved and figure out what you’re passionate about
All the clients at Dentsu America created a level of approachability, helpfulness, and energy that stuck in your minds (mine at least) and I definitely took away a great amount of knowledge from their presentations.
The view from the 16th floor of Dentsu America, 360i
After a very busy past couple of days it’s finally time to go home this afternoon! I hope everyone has a good safe and fun break! Eat lots of turkey and make sure to check out my blogpost next week to see lots of pictures from our New York AWNY trip we had this past weekend