First Impressions of Brisbane

By Kevin Poulin

Today was our first day in Brisbane, my first impression of Brisbane started off when we left the airport and got on the bus and I noticed that this bus was a lot nicer than our first bus in Sydney. The seats were much bigger with more room and were more comfortable. As we started driving around the city I noticed that there was a lot of smaller houses right outside of the city and the surrounding areas had a lot more green space than Sydney. At first it looked like the city only had a few tall buildings compared to Sydney which had tons of tall buildings. Once we got in to the city it was obvious that all the buildings were very tall and there was just a few that were taller than the rest. My first observation was only because we were so far away from the city. As we made our way to our first stop in Brisbane to the mountain top we passed many lush trees going up the mountain and passed a rock quarry on the left-hand side. Read more

Leaving Sydney

By Lana P. Sorell

Fantastic opportunity, trip of a lifetime, unbelievable, graduate in December…those are some of the things that came to mind when I first found out about this study abroad.  I applied, I got accepted, I qualified for a scholarship and BAM, just like that, I was planning to spend three weeks in Australia.  What I didn’t know was that that was the easy part.  The hard part was cramming what would have been 16 weeks into a summer semester that should be 5 weeks but was actually three weeks…times two classes!  But that was my only way to graduate in December because these two classes aren’t taught online.  So, I laced up my boot straps, got very little sleep and three weeks later boarded a plane for Australia.

Leaving Sunday June 4th meant studying until midnight, getting up at 3:30 am, arriving at RDU at 5:30 am, touring Los Angeles for 7 hours, leaving LA at 11:00 pm (west coast time), flying for 15 hours, skipping Monday altogether like it never existed, and arriving in Sydney at 6:30 am on Tuesday.  We met our wonderful tour guide, Desirée, who took us on a bus tour all over Sydney, a delightful lunch cruise of Sydney Harbor, then gave us lots of suggestions of things to do in Sydney before dropping us at our hotel later that afternoon. Read more

The Rocks of Sydney

By Morgan Swofford

When I was assigned to write about the Rocks of Sydney, I had the idea that I would be writing about a huge collection of placed rocks, but luckily that was not the case. The Rocks is actually a historic area within the city and is also the site of Australia’s first European settlement. The area is full of restaurants, hotels, and apartment buildings. Though we did not get to take a walking tour of the Rocks, we were able to see a lot of crazy sites. You could start down a road surrounded by huge walls covered in ivy, then take a quick left turn and be facing some of the largest buildings in Sydney. Or you can be coasting along the edge of the harbour and end up under the Harbour Bridge right near the opera house. Read more

Trip to Canberra

By Morgan Smith

Today we visited Canberra, the capital of Australia. It touched a lot of emotions with me because of the ties and similarities to the United States of America’s capital and government structure. It was also very interesting that the city of Canberra’s architecture was designed by an American. It was even more amazing that also an America designed the capital building. It seemed to me that there was a connection between Americans and Australians architect style because they choose two American designs for their capital city and building out of many. Read more

Second Day in Australia

By Valentina Ramirez

Coming on this trip I honestly had no idea what to expect or who I was going to be with. All I knew was that I was about to have the time of my life while in Australia. I want to say the first free day is one of the most important ones. This is the day everyone really gets the chance to talk to each other, get close, and just be able to hang out. I woke up at 6:30 am, jet-lagged, but ready to start my day. Read more

Arriving in Australia

By Kayla McKeel

On the way to the airport, I knew no one I was going on this trip with. Only a few short hours later, I met my roommate and made so many friends. After a long and dreadful 15 hour flight we finally arrived in Australia! I was beyond exhausted but so excited to be here.

At first, I was more than annoyed that we immediately began touring and going on a lunch cruise. This feeling passed the minute we began to tour Bondi Beach, which was absolutely breathtaking. The pictures I took were amazing and still don’t do the scenery justice. Our first stop we got to walk on the beach, which was like nothing I have ever seen before. Read more

Intern to Executive: What You Can Do Today to Stand Out Tomorrow

Written by: Christian Hill – @slbecu

On April 12th in the Mendenhall Student Center, the 3rd annual College of Business Leadership Conference hosted their first ever student panel, led by Christian Hill, Sebastian Kressley, Colleen Todd, and Terrington Myles.

Pictured from left to right: Christian Hill, Sebastian Kressley, Colleen Todd, Terrington Myles

The students of the panel stressed the importance of internships and organizational activity, and how the lessons learned from both can be translated into vital skills necessary for being a successful, young professional. Read more

From a Student’s Perspective: ECU Chapter of American Marketing Association Goes to New Orleans and Wins Two Awards

This blog was written by ECU ‘19 American Marketing Association, Vice President of Social Media and Promotions, Ashley Konarski.

Recently some of my colleagues from the American Marketing Association, as well as myself, had the privilege of travelling to New Orleans, Louisiana to attend the American Marketing Association International Collegiate Conference. This was a five-day experience where we toured the city of New Orleans, experienced the culture, and learned more about the city’s history. We explored the French Quarter on our first day in New Orleans as well as enjoyed some of New Orleans’ famous po-boys. During our trip, we continued to explore the historical French Quarter, as well as experience the New Orleans Market.

As a chapter, we competed in different competitions prior to and during the conference and attended informational sessions and focus groups. The students competed in the Ebay case competition, Marketing Strategy competition, and website competition. As a chapter, we completed a chapter plan and annual report to be submitted and judged. The suspense was at an all-time high throughout the entire conference. As we went through each session, we learned new interview tips and tricks, ways to further build our resumes, and acquired new perspectives on networking.

Last but not Least

As the last day of the conference approached, we attended our final sessions. We were amazed by the accomplishments of our fellow colleagues in their presentations of case competitions and how they carried out their chapters in order to become a top chapter in the Nation. As the end of the day approached, we attended the final banquet. Our nerves were running high and we were worried about how we did. As they began calling chapter awards, they called our chapter name and we were shocked. We not only received an excellence award in one area of our chapter plan but two areas! As a chapter, our hard work paid off and we received excellence in Chapter Planning as well as Communications!

As an organization, participating in this event is very important to us. By attending, we were able to see the winning cases and competitions, as well as learn about new networking events that are offered. With the experiences and knowledge we gained, we can now offer extended knowledge and advice to fellow East Carolina University American Marketing Association Members. As a chapter, we cannot wait until our 2017-2018 trip! We hope to gain further knowledge and come back with even more awards and honors in the future!


From A Student’s Perspective: A Class About Digital Marketing

This blog was written by ECU ‘17 marketing major, Candace Carter.

It’s my senior year, and these past four years at East Carolina University have flown by in the blink of an eye. As I began my last year as an undergrad, I created a list of companies that I wanted to apply for prior to graduation. However, that was just the beginning of my preparation work for the job hunting process that I was about to embark on. I started researching job descriptions for the career path that I was about to begin and noticed a lot of similar qualities and work experience that hiring managers look for in their applicants.

Being a marketing major, I knew that there are many valuable skills that are highly recommended to obtain in order to land the dream job which I have been searching for. Specifically, there are multiple certifications that could help me stand out amongst my peers who are also applying for the same type of entry level positions that I am. Upon hearing of the new Marketing Technology and Automation course offered at ECU, I knew that this was a class that would provide me with real marketing experience that I desired.

“This is a fast paced class. I feel like it adds value to your resume. You learn something new every day. I’m hungry for more information about Marketing Tech & Automation.” –Thomas Mincer

Marketing Technology and Automation

Although this is just the beginning of the semester, I can already tell that the style of this course is completely different from any other marketing class that I have taken. The purpose of the course is to provide students, like me, with the skills to utilize digital marketing tactics and the opportunity to not only obtain two highly desired certifications in Google Analytics and Act-On Marketing Automation but to also learn how to use the tools in real marketing situations.

The design of this course uses a hands-on approach. For instance, during the first week of class we were instructed on how to purchase a domain unique to our names, set up hosting, implement WordPress, and link Google Analytics and Act-On to our new websites. Outside of class, we were given the task to create an appealing display and customize our websites that will present our own personal brand.

“MKTG 4972 gives students an exceptional, hands-on opportunity to learn and use the marketing tools that companies want employees to have. It creates an opportunity for students to have the upper hand in the job market and understand the importance of digital marketing.” –Stephanie Maines

Personal Brand

As a marketer, it is essential to understand how branding works and to establish a specific “brand” for yourself. Within this class, we have been assigned with the task to construct a personal website that informs the public of who we are as our own personal brand and exhibits the talents that we have as well as skills that we have acquired over our time spent at ECU.

Each of us purchased a domain name as well as hosting through either GoDaddy or TigerTech. We then hooked up WordPress to our new domain where we have been able to establish our brand and use the site as a portfolio. After everything was set up, we linked Google Analytics and Act-On to our websites.

“To me, building a website seemed like making a sandwich, when actually it’s like making 1000 sandwiches, and each is a custom order” –Alex Charlton

Google Analytics

The semester is broken up into two sections. The first consists of learning the ins and outs of using Google Analytics. During this section, we are going to learn the fundamentals of the tool and how to use the different features through our newly created website. Also, we will become certified in Google Analytics which will be a great addition to all of our resumes and LinkedIn profiles.

“I love how this class is not setup to be a conventional class, but instead more like a job training class.” –Hunter Jackson


The second section of the semester revolves around Act-On Marketing Automation. In this part of the course, we will learn how to navigate through the software and will gain experience in concepts such as creating email marketing campaigns, building landing pages, and posting on social media through Act-On.

“This course if full of hands-on, real-world experience that will no doubt be valuable in the future.” –Nolan Tubb

I look forward to learning more about digital marketing and having the opportunity to apply all of the knowledge, skills, and certifications that I gain from this class within my future career.

Front Row: Hunter Jackson, Leanna Smith, Candace Carter Second Row: Nolan Tubb, Alex Charlton, Michael Khidhathong, Thomas Mincer Third Row: Angela McLain, Matthew Hrycenko, Jimmy Kunkle, Chris Foley, Stephanie Maines Back Row: Zackari Gogulski, Devonne Maughn, Danny Gutierrez

Front Row: Hunter Jackson, Leanna Smith, Candace Carter
Second Row: Nolan Tubb, Alex Charlton, Michael Khidhathong, Thomas Mincer
Third Row: Angela McLain, Matthew Hrycenko, Jimmy Kunkle, Chris Foley, Stephanie Maines
Back Row: Zackari Gogulski, Devonne Maughn, Danny Gutierrez

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