East Carolina University Alumni, Brandon Ives, will be the keynote speaker at the 2016 School of Communication Recognition ceremony on May 6th by Lindsay Rayner
Successful East Carolina University alumni Brandon Ives will return to his old stomping grounds as the keynote speaker at the 2016 School of Communication Recognition ceremony.
Ives graduated from ECU with a degree in journalism and business marketing. He now leads client marketing and strategy efforts at Brasco, an award winning branding and web marketing agency based in downtown Raleigh, North Carolina. Ives is also the Co-Founder and CEO at PractImage.com, an innovative patient feedback and reputation management software company focused on the health care industry.
Ives said he owes his success to three factors: drive, confidence and communication. “Drive is something that some people have naturally, and others need the motivation. I’ve always felt an internal drive to fulfill my dreams in life, as opposed to looking externally for some sort of motivation or chip.”
As for confidence, Ives said it is important but “it must be managed to not communicate the wrong vibe.” This is crucial because as most communication majors would agree, Ives said communication is key while working with others in order to accomplish a common goal.
Ives said he considers ECU to be the place where he came into his own while being able to test his skills in different areas. According to Ives, being a Pirate embodies the three characteristics to which he owes his success, drive, confidence and communication. “We show our drive as a student body with the amount of over-achievers that we produce,” said Ives.
With proud alumni affiliation and a successful career, Ives can be considered a strong role model for ECU graduates. As for Ives, he finds inspiration from his family. “My grandmother was the best role model for my easy going personality which I believe is a key part of how I go about my life, balanced by the perfectionist in my father and the fun loving personality of my mother.”
Ives finds balance to be an important part of life. “I admire integrity and trust as key features that inspire me about others, while enjoying the humor and relaxed nature of others that tell me to not stress over the small things.”
Ives is the 2016 winner of the CommCrew Distinguished Alumni Award and will be sharing his wisdom with the School of Communication’s graduating class of 2016.
The School of Communication Recognition Ceremony will be held Friday May 6th at 8PM in Wright Auditorium. A ticket is required for attendance at the ceremony. The ceremony will be broadcast via the Internet for those not able to attend.