Tuten to moderate “Mad Men” panel in NYC
ECU marketing professor Tracy Tuten was invited to moderate, “Meet Mad Men 2012,” a panel of social media and advertising experts at the New York Public Library, July 17.
Tuten is author of “Advertisers at Work,” (http://www.apress.com/9781430238287) released in May 2012 and “Advertising 2. 0: Social Media Marketing in a Web 2.0 World.” In “Advertisers at Work,” Tuten shared stories from her interviews with 18 of the nation’s top advertisers.
She will speak with three other guests on the panel who will share favorite advertising stories and discuss the change in advertising in recent years.