Alumni association partners with Fox Run Group
The East Carolina University Alumni Association announced Thursday that it will be partnering with New Jersey-based Fox Run Group on sponsorship and advertising efforts.
The partnership is an extension of the association’s goal to reach a wider alumni audience, said Heath Bowman, associate vice chancellor for alumni relations. On July 1, the alumni association eliminated its dues-based membership and welcomed all living graduates of the university into the alumni association.
“This new partnership with Fox Run Group represents a transformational shift in how our organization will generate the support it needs to continue living out its mission to inform, involve and serve over 180,000 ECU alumni throughout Pirate Nation,” Bowman said. “Through improved business and community partnerships, we hope our office can deliver even more optimal experiences for ECU alumni at programs and events in the future.”
Fox Run Group will be hiring a full-time staff member dedicated to working with ECU. The sponsorship firm has a background in working with universities and alumni associations. On its website, the group lists current and past clients including the Penn State Alumni Association, the University of Massachusetts Alumni Association and Rutgers University.
“The Fox Run Group understands the incredible loyalty ECU alumni have to their alma mater, and we feel that we can bring value to alumni by partnering with marketers whose products and services are a good fit with their alumni association,” Fox Run Group president Angelo Scialfa III said. “We look forward to recruiting a dedicated team member to serve the ECU Alumni Association and create a seamless working relationship for many years to come.”
-by Erin Shaw, University Communications