Category Archives: Business

Students bring academics to BuzzFeed

While scrolling through your online newsfeed, you may have noticed offbeat quizzes and posts from BuzzFeed, a global network for news and entertainment that generates six billion views each month.

Dr. Tracy Tuten decided to bring academics to BuzzFeed this semester, tasking her social media marketing students to apply what they’ve learned in class through a real-world project. Through this special assignment, student teams created original content of entertaining or informative value, socially published it on BuzzFeed, and then seeded and promoted that content using social media tactics.

The projects allowed students the freedom of choosing a topic and then targeting a specific demographic. After posting, the students in Tuten’s class analyzed data received from BuzzFeed to see how their articles fared.

One of Tuten’s student teams developed a post called “How Well Do You Know Your Fast Food Fries?” that challenged viewers to match up French fry pictures to their respective restaurants. BuzzFeed soon promoted the quiz as a “featured post,” and within 24 hours it was trending with more than 500,000 views.

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Allison Creel, a senior business student from Leesburg, Va., worked with team members Kathleen O’Connor and Katie Richardson to develop the French fry quiz. She says the idea came to her after running across a quiz titled “Can You Identify a Chip By Just Looking at It?” Her team brainstormed further and agreed that a French fry quiz would likely attract a large audience.

Creel said, “Our project has proven to be much more successful than any of us had ever anticipated. We thought we would be struggling just to get the required 1,000 view-count. One of the biggest things we’ve learned is the true power of social media and the importance of identifying influencers.”

Tuten said, “It’s exciting to see students implement many of the things they are learning about and also see the data analytic side to review their results. Students oftentimes don’t realize how effective social media can be, but this project helps them experience first-hand how developing a promotion plan can be just as important as creating the content itself.”

–Jennifer Brezina

ECU Risk Management and Insurance program earns national ranking

300 260 11-7-2012 COBCoinJC-31bThe Risk Management and Insurance program at East Carolina University ranks among the top 20 nationally, according to an annual review by Business Insurance. The rankings were published in the news organization’s 2015 Directory of Risk Management and Insurance Schools on Dec. 21.

East Carolina University’s program ranks 16th out of 35 schools in the U.S.

Dr. Stan Eakins, dean of the ECU College of Business, said, “We are incredibly honored to see our newly founded Risk Management and Insurance program earn national recognition. We knew it would happen, just not this quickly. This top ranking is a testament to ECU’s academic excellence and reinforces our leadership in business education across the country.”

Dr. Brenda Wells, director of ECU’s Risk Management and Insurance program, said, “To be ranked nationally after just a few years is a huge accomplishment. Our program has been a collaborative effort involving faculty, students, and industry, and we’re deeply grateful for everyone’s contribution. It goes to show that great things happen when you roll up your sleeves and work together as a team.”

The ECU College of Business began offering a Risk Management and Insurance concentration in 2011 and now has 85 students enrolled. It has emerged as one of the fastest growing programs in the country and has thrived with support from various organizations, including the Independent Insurance Agents of North Carolina (IIANC) and North Carolina Surplus Lines Association. The IIANC’s most recent gift of $250,000 announced in November will fund ongoing research, endow a second professorship, and complete the funding of an endowed scholarship.

For more information about the ECU College of Business, visit online at www.ecu.edu/business.

ECU administrator joins national board

An East Carolina University administrator is one of five people elected this year to the board of a national accounting organization.

In October, Vice Chancellor for Administration and Finance Dr. Rick Niswander began serving a three-year term on the Board of Directors of the American Institute of Certified Public Accountants, a member association representing the accounting profession with more than 412,000 members.

Dr. Rick Niswander

Dr. Rick Niswander

“It is a distinct honor to be able to continue to serve my CPA profession and at the same time represent ECU in a national organization,” Niswander said.

Niswander has worked as a CPA for almost 35 years. He came to ECU in 1993 as an accounting faculty member. He served as dean of the College of Business from 2004 until 2011, when he became vice chancellor.

The AICPA board consists of 16 members, 15 of whom rotate every three years in sets of five. The board acts as the executive committee of the AICPA and oversees the organization’s management as well its volunteer committees. Board members work in both the public and private sectors. While the board normally contains one educator, Niswander is the first from ECU and the first in recent memory from a North Carolina institution.

“This is also a distinction for ECU,” Niswander says. “This is another opportunity for me to spread the word about this great university, in addition to serving those in the accounting profession. ECU has many outstanding employees who represent ECU within their respective professions in a similar manner.”

Niswander has a long history of dedication to his profession. He is also a member of the AICPA Council, a body consisting of 250 accountants from all 50 states. He recently finished a term as chair of the Board of Examiners, the body responsible for the oversight of the CPA exam.

IIANC Donates $75,000 to ECU College of Business

Left to right, College of Business Dean Stan Eakins, ECU Department of Finance Chair Scott Below, ECU RMI Program Director Brenda Wells, and Associate Professor Brad Karl stand with IIANC CEO Aubie Knight at the check presentation. (Contributed photo)

Left to right, College of Business Dean Stan Eakins, ECU Department of Finance Chair Scott Below, ECU RMI Program Director Brenda Wells, and Associate Professor Brad Karl stand with IIANC CEO Aubie Knight at the check presentation. (Contributed photo)

The Independent Insurance Agents of North Carolina (IIANC) recently donated $75,000 to support ECU’s Risk Management and Insurance program in the College of Business.

As part of the IIANC’s gift, $25,000 will fund a new student scholarship in honor of Stuart Powell, an insurance veteran who serves as IIANC’s vice president. In addition, $20,000 of the donation will support risk management and insurance research conducted by Assistant Professor Brad Karl. The gift will also support the program’s general operating fund.

A statewide trade association representing nearly 1,000 independent insurance agencies, the IIANC continues to be a strong supporter of ECU. The organization endowed ECU’s Robert F. Bird Distinguished Professorship in Insurance in 2013.

The College of Business began offering a Risk Management and Insurance program in 2011 and now has more than 85 students enrolled. It is one of the fastest growing programs in the country and is supported by endowments from both the Independent Insurance Agents of North Carolina as well as the North Carolina Surplus Lines Association.

Fenich Inducted into DMAI’s Inaugural Hall of Fame

Dr. George Fenich (center) receives the Hall of Fame Award from Michael Gehrisch, President and CEO of DMAI (right), and Jason Fulvi, VP of Sales for the Pittsburgh Convention and Visitors Bureau (left). (Contributed photo)

Dr. George Fenich (center) receives the Hall of Fame Award from Michael Gehrisch, President and CEO of DMAI (right), and Jason Fulvi, VP of Sales for the Pittsburgh Convention and Visitors Bureau (left). (Contributed photo)

East Carolina University professor Dr. George Fenich was inducted into the first Hall of Fame class by Destination Marketing Association International, the world’s largest resource for convention and visitors bureaus.

Fenich is a professor in ECU’s School of Hospitality Leadership, which is housed in the College of Business.

The Hall of Fame Award recognizes individuals who have changed the future of destination marketing for the better, made significant contributions to the advancement of the industry and have shaped travel marketing. It is the highest honor that DMAI can bestow.

“DMAI as an organization recognized the importance of leadership in our industry to sustain our 100 year history and grow destination marketing into the multibillion dollar industry that it is today,” Michael Gehrisch, president and CEO of DMAI, said. “Our goal is to shine a spotlight on these pioneers, champions and influencers, and allow our members around the globe an opportunity to get to know them and their works.”

Fenich has helped shape the destination marketing industry for almost three decades and has dedicated his academic career to the advancement of research, scholarship and teaching. He was an industry practitioner before moving into academe.

Today, in addition to his role as a leading academic in the meetings and conventions field, Fenich provides cutting-edge research and analysis to destination marketing organizations across the country through his consulting firm, Fenich & Associates. He has published three industry textbooks, more than 60 peer-reviewed journal articles, and has made more than 150 presentations in the U.S. and abroad to benefit the industry. He has served as a member of DMAI for more than 20 years, including work on the organization’s Student Educator Advisory Council and chairing the DMAI Case Study Competition. He has delivered education programs around the world, from China and Japan to Turkey, France, Mauritius, and South Africa.

ECU College of Business Named Top Online MBA Program for Veterans

By Jennifer Brezina
For ECU News Services

U.S. News & World Report has named the College of Business at East Carolina University as one of the best online MBA programs for veterans, ranking #61 out of hundreds of schools. The rankings, now in their third year, identify 737 programs that provide veterans with high-quality, flexible online education options across eight categories.

“When veterans return to higher education they can experience unique challenges during their transition out of the military and into civilian life,” said Brian Kelly, editor and chief content officer at U.S. News. “The Best Online Programs for Veterans are designed to help veterans balance applying, paying for and completing a degree, on top of their work and family commitments.”

The online program in the ECU College of Business has grown from a single course offering in 1998 to providing undergraduate and graduate degrees in several concentrations. Of the nearly 700 students enrolled in the MBA program for the fall 2014 semester, 75 percent attended part-time and selected online classes.

Dr. Stan Eakins, dean of the ECU College of Business, said, “We’re proud that our online business program continues to rank among the nation’s top schools for the best educational quality and value, especially when it comes to veterans. Our college values the unique contributions veterans and those serving in the military bring to our program, and we thank them for their service to our country.”

To qualify for the Best Online Programs for Veterans rankings, an online degree program had to report participation in two key programs that offer educational benefits to people with military service. The rankings methodology requires programs to belong to institutions that are certified for the GI Bill; they must also belong to schools participating in the Yellow Ribbon Program or to public institutions that charge in-state tuition for all out-of-state veterans. This year, the U.S. Department of Defense discontinued two programs that U.S. News previously factored into its analysis: the Servicemembers Opportunity Colleges (SOC) Consortium and the Defense Activity for Non-Traditional Education Support (DANTES) catalog. As a result, many more programs were included in the 2015 rankings.

To be ranked, programs also had to be among the top 75 percent of schools in the overall 2015 Best Online Programs rankings, which were released earlier this year. Those programs were assessed for various factors, including affordability, faculty credentials, student services and reputation.

Read more at http://www.usnews.com/education/online-education/articles/us-news-ranks-best-online-programs-for-veterans.

ECU online business program ranks nationally in value

Best-Value-Online-MBA-Programs-of-2015East Carolina University’s online MBA program has earned top marks for educational quality and value, ranking 28th nationally based on 2015 rankings from Value Colleges.
The online information source also ranks ECU as a Top 50 Best Value Online Business School, placing it at No. 37 among other undergraduate programs.

The rankings considered and measured all AACSB-accredited business schools in the U.S. according to their complete cost, average return on investment and average starting salary for graduates.

The online program in the ECU College of Business has grown from a single course offering in 1998 to undergraduate and graduate degrees in several concentrations. Of the nearly 700 students enrolled in the MBA program for the fall 2014 semester, 75 percent attended part-time and selected online classes.

Top-Business-Online-Undergraduate-2015“We’re proud that our online business program continues to rank among the nation’s top schools for the best educational quality and value,” said Dr. Stan Eakins, dean of the ECU College of Business. “The ECU College of Business has pioneered the field of distance education, and we continue to innovate – providing an engaging learning environment to the leaders of today and tomorrow while expanding business knowledge and serving our communities.”

For more information about Value Colleges’ Online MBA rankings, visit http://www.valuecolleges.com/rankings/best-value-online-mba-programs/.

For more information about Value Colleges’ Top 50 Best Value Online Undergraduate Business Schools of 2015, visit http://www.valuecolleges.com/rankings/best-value-online-business-schools/.

ECU MBA Rated Top Online Program for Value

East Carolina University’s online MBA program ranks in the top 15 nationally and No. 1 in North Carolina, according to newly released data from Affordable Colleges Online.

mbaThe not-for-profit resource center recently published its Best Online MBA Programs for 2015, evaluating which colleges offer the most notable balances of academic rigor, student support and affordability for online learning.

“When it comes to online learning, these schools are at the top of their game,” said Dan Schuessler, founder and CEO of Affordable Colleges Online. “They appeal to prospective business students and working professionals because they provide the same academic excellence in their online programs as their campus courses.”

The online program in the ECU College of Business has grown from a single course offering in 1998 to undergraduate and graduate degrees in several concentrations. Of 684 total students enrolled in the MBA program for the fall 2014 semester, 75 percent attended part time and selected online classes.

“We’re proud that our online MBA program continues to rank among the nation’s top schools,” said Dr. Stan Eakins, dean of the ECU College of Business. “The ECU College of Business has pioneered the field of distance education, and we continue to innovate – providing an engaging learning environment to the leaders of today and tomorrow while expanding business knowledge and serving our communities.”

The number of schools offering fully online degree programs has nearly doubled over the last decade, and online enrollments continue to make up an increasing proportion of all enrollments in higher education, according to Affordable Colleges Online.

For more information, visit http://www.affordablecollegesonline.org/degrees/mba-programs/.

Fenich earns national award from PCMA Education Foundation

ECU hospitality professor Dr. George Fenich receives the Educator Honoree Award at the 2015 Professional Convention Management Association awards ceremony. (Contributed phot)

ECU hospitality leadership professor Dr. George Fenich receives the Educator Honoree Award at the 2015 Professional Convention Management Association awards ceremony. (Contributed phot)

East Carolina University hospitality leadership professor Dr. George Fenich received the Educator Honoree Award at the 2015 Professional Convention Management Association awards ceremony April 8 in Washington, D.C.

The honorees have “career paths and accomplishments that both inspire and guide their peer communities,” said PCMA president and CEO Deborah Sexton. “While their past leadership has been instrumental in advancing our industry, their present and future leadership endeavors will help us ensure conventions, trade shows and conferences continue to serve as the critical adult education channel.”

Fenich has published more than 40 research articles and studies, including the Millennials study related by PCMA in 2012. He has authored/edited more than 10 textbook publications, contributed to chapters in six other textbooks, published more than 40 peer-reviewed journal articles, contributed more than 30 articles to conference proceedings and presented papers at more than 70 professional meetings. He served 15 years in the hospitality industry before joining higher education in 1985.

Fenich has also served, and continues to serve, on a number of industry-related committees, including the PCMA Faculty Task Force, PCMA Student Task Force, Meeting Professionals International Foundation Board, Destination Marketing Association International Faculty Task Force, and the PCMA Annual Meeting Program Committee.

He holds a bachelor’s degree from SUNY-Cortland, a master’s from Rennsalaer Polytechnic University and a Ph.D. from Rutgers University.

Fenich was one of three selected nationwide for this year’s award.

Read more at http://www.pcma.org/.

–Jennifer Brezina, College of Business

 

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