East Carolina University professor Dr. George Fenich was inducted into the first Hall of Fame class by Destination Marketing Association International, the world’s largest resource for convention and visitors bureaus.
Fenich is a professor in ECU’s School of Hospitality Leadership, which is housed in the College of Business.
The Hall of Fame Award recognizes individuals who have changed the future of destination marketing for the better, made significant contributions to the advancement of the industry and have shaped travel marketing. It is the highest honor that DMAI can bestow.
“DMAI as an organization recognized the importance of leadership in our industry to sustain our 100 year history and grow destination marketing into the multibillion dollar industry that it is today,” Michael Gehrisch, president and CEO of DMAI, said. “Our goal is to shine a spotlight on these pioneers, champions and influencers, and allow our members around the globe an opportunity to get to know them and their works.”
Fenich has helped shape the destination marketing industry for almost three decades and has dedicated his academic career to the advancement of research, scholarship and teaching. He was an industry practitioner before moving into academe.
Today, in addition to his role as a leading academic in the meetings and conventions field, Fenich provides cutting-edge research and analysis to destination marketing organizations across the country through his consulting firm, Fenich & Associates. He has published three industry textbooks, more than 60 peer-reviewed journal articles, and has made more than 150 presentations in the U.S. and abroad to benefit the industry. He has served as a member of DMAI for more than 20 years, including work on the organization’s Student Educator Advisory Council and chairing the DMAI Case Study Competition. He has delivered education programs around the world, from China and Japan to Turkey, France, Mauritius, and South Africa.