Business faculty report publications

Faculty in the ECU College of Business have reported the following publications:

  • Articles by April Reed (Management Information Systems), “Exploring the Role of Communication Media in the Informing Science Model – An Information Technology Project Management Perspective,“ in Informing Science, the International Journal of an Emerging Transdiscipline; and “Technology Related Risks on Virtual Software Development Projects,“ in the International Journal of Information Technology Project Management.
  • Article by Jack Karns (Finance), “Calculating ‘Actual Injury’ for Purposes of Determining ‘Standing’ and Fiduciary Responsibilities in Class Action Stock-Drop Cases,” in the Journal of Pension Planning & Compliance.
  • Articles by Oneil Harris (Finance), “The impact of mispricing and asymmetric information on the price discount of private placements of common stock,“ in Financial Review; “The impact of TARP on bank efficiency,“ in the Journal of International Financial Markets, Institutions & Money; “On the sensitivity of the Black CAPM to the market portfolio,“ in Risk and Decision Analysis; and “Governance, type of blockholder, and takeovers,“ in Managerial Finance.

College of Business honors its founding dean

Mary Ann Browning, widow of the late Dr. Elmer R. Browning, and their son Robert R. Browning, unveil the portrait honoring Browning as the first dean of what is now ECU's College of Business. (Photo by Cliff Hollis)

Mary Ann Browning and Robert R. Browning unveil the portrait honoring the late Dr. Elmer R. Browning as the first dean of what is now ECU’s College of Business. Robert is the son of Elmer Browning and Mary Ann is Robert’s wife. (Photo by Cliff Hollis)

By Steve Tuttle
ECU News Services

A classroom in the Bate Building was dedicated on Thursday to the memory of the late Dr. Elmer R. Browning, who served as the first dean of what is now the College of Business during a 32-year career on the faculty.

“We are extremely proud of where we are and where we are going,” said former College of Business Dean James Bearden, “but we have deep roots and that’s what we’re honoring today.”

“I’m pleased that you all came today to witness this, because (Browning) has a special legacy here,” Chancellor Steve Ballard said at the ceremony. “(Because of Browning), this is a college in ascendency.”

Browning and his wife, Marie, an English instructor, both taught at East Carolina from 1932 until 1968. The Brownings served under five presidents of the college. Browning also was faculty manager of the student store and the Y-Hut. He also served as the school’s postmaster for many years.

Browning’s son, former N.C. Superior Court Judge Robert R. “Bob” Browning of Greenville, said East Carolina’s business school “was the love of his life. East Carolina is a part of my heritage.”

He said seven family members have graduated from East Carolina, including his wife, Mary Ann, two of their children and their wives.

Elmer Browning was the first instructor hired in the new Department of Commerce. The department started with two instructors, 11 students and 25 typewriters. The curriculum was entirely a teacher education program with an emphasis on typing, shorthand and other office skills.

In 1960 the department was elevated to the School of Business with a curriculum that focused on professional business and management.

Beginning in the mid 1950s, Browning began a dogged effort to achieve accreditation for the School of Business from the Association to Advance Collegiate Schools of Business.

When that recognition finally came in 1967, East Carolina became just the third accredited school of business in North Carolina—the others were at UNC Chapel Hill and Wake Forest University–and one of just 132 in the nation.

When Browning retired in 1968 the School of Business had grown to 1,800 students, 51 full-time faculty members and 20 graduate teaching fellows.

Today it has more than 3,000 undergraduate majors and nearly 1,000 graduate students.

In 1962, the Delta Sigma Pi business fraternity and three other student groups raised money to commission an oil portrait of Browning. The portrait was hung in the lounge of Rawl, where the School of Business was centered until moving to the Bate Building in 1988.

That portrait, after cleaning and restoration work, will now hang in Room 1400 of Bate. A plaque will be mounted on a wall outside the classroom paying tribute to Browning as the first dean of the business school.

A native of Logan, W.Va., Browning received his undergraduate degree from Bowling Green College of Commerce. He received a master’s from Marshall University and a doctorate from Colorado State University. He came to East Carolina after serving as principal in West Virginia high schools.

He died in 1990 at age 86.

Finance professor publishes articles

Articles by finance professor Jaclyn Beierlein in the College of Business have recently appeared in professional journals. The following articles were published:

  • “How Do Retail Investors Choose Investments? Evidence from the Indian IPO After-Market,” in the International Research Journal of Applied Finance
  • “Teledermatology: An examination of per-visit and long-term billing trends at East Carolina University from 1996-2007,” in the Journal of the American Academy of Dermatology
  • “Should Personal Finance be the first finance course?” and “Who Takes Personal Finance?” in Financial Services Review.

ECU senior to help manage Super Bowl social media

ECU business major Sarah Moran will travel to Manhattan for Super Bowl week to help manage Super Bowl social media. (Contributed photos)

ECU business major Sarah Moran will travel to Manhattan for Super Bowl week to help manage Super Bowl social media. (Contributed photos)

By Joy Holster
ECU News Services

East Carolina University senior Sarah Moran will be among the millions of travelers making their way to Manhattan for Super Bowl week, but she’s not planning to attend the game.

Moran has landed a role as a social media communication center listener for the NFL and the Super Bowl Host Committee. She will work alongside approximately 20 to 30 other volunteers managing Super Bowl-related social media. Her job includes monitoring the buzz on social media outlets and responding to questions, comments or concerns people may have about their Super Bowl experience.

Sarah Moran visited Manhattan in November for the Advertising Women of New York Conference. At a sports marketing workshop there, she first heard about the opportunity to volunteer with Super Bowl social media. She will return to Times Square to work as a social media communication center listener for the NFL and the Super Bowl Host Committee.

Sarah Moran visited Manhattan in November for the Advertising Women of New York Conference. At a sports marketing workshop there, she first heard about the opportunity to volunteer with the NFL for Super Bowl social media. She will return to Times Square to work as a social media communication center listener for the NFL and the Super Bowl Host Committee.

She will work four 6-hour shifts Jan. 28 through Jan. 31 at Super Bowl Boulevard in Times Square.

Moran, a business major with concentrations in marketing and management, said she was excited about the opportunity for this unique mass media experience. “The Super Bowl is light years larger than any Twitter/social media experience I’ve had before,” she said.

She also expects the experience to help advance her career. Following graduation from ECU this May, Moran plans to attend graduate school in marketing, with a goal of combining advertising and social media skills in a future career.

She credits her interest in social media to ECU College of Business professor Tracy Tuten. “I’ve loved her work with social media and advertising,” Moran said. “She has really opened my eyes to the possibilities I have. She’s the reason I want to go into advertising.”

Tuten also helped arrange Moran’s accommodations for the Manhattan visit. She will stay with a recent ECU graduate in the Upper West Side.

Moran is chair of ECU’s Student Media Board and a member of the executive board for the Students’ Treasure Chest. She is a member of the ECU Women’s Roundtable, the Lambda Iota Chapter of the Phi Mu Fraternity, the Omicron Delta Kappa and the National Residence Hall Honorary.

 

ECU business faculty report publications

ECU College of Business faculty have reported the following publications:

Article by Tracy Tuten and Christy Ashely, “Do social advergames affect brand attitudes and advocacy?” in the Journal of Marketing Communications.

Article by Shirley Mai with Haozhe Chen and Kenneth Anselmi, “The Role of Returns Management Orientation, Internal Collaboration and Information Support in Reverse Logistics,” in the Journal of Transportation Management.

Business faculty publish article

An article by ECU College of Business faculty, “An Empirical Investigation of the Perceptions and Achievements of Students in Online and Face-To-Face Courses,” appeared in the American Journal of Educational Studies.

The primary author was Paul Schwager with supporting authors Henry Newkirk and Laurie Eakins.