Mar 282014
 

The Department of Health Services and Information Management was awarded a BB&T Leadership Enhancement Grant funded by the East Carolina University BB&T Center for Leadership for the third consecutive year. Through the $10,000 grant, HSIM will conduct a project entitled  “Making Connections Between Leadership Theory and Practice: Student Reflection on Interviews with Health Care Leaders” with Dr. Leigh Cellucci serving as the principal investigator along with team members Dr. Michael Kennedy, Dr. Bonita Sasnett, Professor Myra Brown, Jean Merenda and Dr. Xiaoming Zeng.

The purpose of the project is to study health services and information management student involvement with social media for healthcare leadership development. The students will create and post blogs to discuss connections between leadership theory and practice, and they will create and post audio and video recordings in which they elaborate these connections. Not only will the students create their own blog posts, but they will also utilize social media tools to reflect upon the outcomes of the students’ social media efforts from the 2012 and 2013 Leadership in Health Care (HSMA 3050) courses.

Team members for the BB&T Leadership Enhancement Grant, top row to bottom row  (L-R) Dr. Leigh Cellucci, Professor Myra Brown, Jean Merenda, Dr, Michael Kennedy, Dr. Bonita Sasnett and Dr. Xiaoming Zeng.

Team members for the BB&T Leadership Enhancement Grant, top row to bottom row (L-R) Dr. Leigh Cellucci, Professor Myra Brown, Jean Merenda, Dr, Michael Kennedy, Dr. Bonita Sasnett and Dr. Xiaoming Zeng.

Along with reflection, it is important the students learn how to create social media products. Hence, their team outcomes are the blogs and recordings. They will be studying past social media efforts while creating new social media products

In the classroom, instructor efforts focus on helping students to master concepts and skills that will enable them to be effective, performing leaders in health care. In the Leadership in Health Care course, students learn more about basic leadership concepts such as health care executive ethical standards, decision making, change management, and the how to work productively as a team. Additionally, they learn about interpersonal leadership skills including effective communication, delegation, and the management of conflict.

In their application, the team from HSIM along with Educational Technology Specialist Jean Merenda, stated, “Health Service and Information Management graduates will inevitably practice in an online environment. The challenges to us as educators will be how to leverage these new tools to provide leadership education to our students and how to prepare our graduates to be effective leaders in this new environment.”

It is also important for students to go outside the classroom and away from the textbook to learn from real world health care leaders. The interviews of the 2013 students allow for this opportunity for the 2014 students. In this project, students will be assigned to about 15 teams and use the social media platform to share and reflect on the 2013 interviews with health care leaders, focusing on basic leadership concepts, interpersonal leadership skills, or technical leadership skills.

The technologies for students to share and communicate on the interviews will include, but are not limited to, ECU Inner Pirate Network, ECU WordPress blogs, SABA Web Conferencing, and My Mediasite services. As in 2012 and 2013, HSIM chose tools customized for users at ECU in order to generate a “walled garden” for students in order for them to feel comfortable to share their work and thoughts.

All activities during the project will be supervised and directed according to the ECU social media guidelines. The social media distribution tools selected are up to the student team members; the topics, however, must reflect leadership concepts, interpersonal or technical skills elaborated in class lecture and read about in the required text for the course.

Proposals submitted to the ECU BB&T Center for Leadership are chosen by their demonstration of how the initiative will assist and enable students to develop awareness, appreciation, sensitivity, and capacity for inspiring, empowering, and influencing positive change.

 

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