On March 16, Joseph Parsons, Senior Editor at the University of North Carolina Press (UNC Press) http://www.uncpress.unc.edu , spoke informally at the Laupus Library. He is also the general editor of the Studies in Social Medicine monograph series.
Mr. Parsons recommended, in addition to the UNC Press, consulting the Association of American University Presses site http://www.aaupnet.org/index.php. Also look at the publishers of related books on your shelves. The best match is good for the book, author, and publisher.
A good research project should be interesting, dynamic (either show change or provide a good reason why there was no change), and cause the reader to ask “why didn’t I see that before?”
Most university presses have submission guidelines. He suggested submitting a cover letter and proposal rather than the whole manuscript. Be sure to proofread everything carefully.
He always asks the author who should and should not read the manuscript and why. These reviewers help him decide whether to publish the book and what the published reviews are likely to say. He considers who the core, secondary, and tertiary readership is likely to be.