Research makes journal cover

An article authored by East Carolina University accounting professor Rebecca Fay made the front page of the Journal of Accountancy, the leading journal published by the American Institute of CPAs (AICPA). The magazine reaches 500,000 accounting and finance professionals each month, more than all other accounting publications combined.

Rebecca Fay

Rebecca Fay

The article, “I’m not biased, am I?” was published as the Journal of Accountancy’s cover story on Feb. 1, 2015. Norma R. Montague, assistant professor of accounting at Wake Forest University, served as co-author.

In the report, the authors explored five common judgment biases that can affect accounting and auditing decisions, concluding that learning how to spot and short-circuit these biases can help CPAs maintain their objectivity. The authors also included a decision-making quiz so that readers can learn about their decision-making process and how it relates to their accounting work.

Fay explained, “The first step toward enhancing our decisions is recognizing the specific problems that may occur. In 60 seconds the quiz provides readers with an opportunity to determine whether common types of bias are affecting their decisions. It shifts the topic of bias from merely a textbook concept to something that is relevant to the reader personally. Hopefully the article will pique interest and point readers to the wealth of literature available.”

Click here for the full article: http://journalofaccountancy.com/issues/2015/feb/auditing-judgment-bias.html.

Fay joined the ECU College of Business as an assistant professor of accounting in Fall 2011. Originally from Virginia, she earned her Ph.D. from Virginia Tech and holds both a B.S. and an M.B.A. from Liberty University. She is s a licensed CPA and has seven years of experience in public accounting. She worked as an audit manager with Cherry, Bekaert & Holland before returning to academia.