Articles published by Business faculty

An article by Marketing and Supply Chain Management faculty Christy Ashley and Jason Oliver, “Consumer and Retail Employee Perceptions of Branded Events in Retail Settings,” appeared in the Journal of Marketing at Retail.

An article by Tracy Tuten (Marketing and Supply Chain Management), “Social Media and Its Role in Direct and Interactive IMC: Implications for Practitioners and Educators,” was published in the International Journal of Integrated Marketing Communications.

An article by Christy Ashley (Marketing and Supply Chain Management), “The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments,” appeared in the Journal of Advertising.


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