Business faculty report publications

Several faculty members in the College of Business have reported publications this summer.

Management professors Shanan Gibson and Michael Harris published “Comparison of Ethical Behavior: Individual Perceptions and Attitudes Toward Entrepreneurs,” in the Journal of Leadership, Accountability and Ethics. Gibson published “The Influence of Strategic Focus and Gender on Performance: An Examination of Small Businesses,” in the Journal of Small Business Strategy.

Marketing and Supply Chain Management professor Stacey Robinson published, “Shopping, Gambling or Shambling: An Introduction to Penny Auctions” in the Journal of Business Research; and “Worth Waiting for: Increasing Satisfaction by Making Consumers Wait” in the Journal of the Academy of Marketing Science.

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East Carolina Alumni Association Board names chairman

James B. “Jim” Newman of Raleigh was elected chairman of the Board of Director for the East Carolina Alumni Association for 2012-13.

As board chair, Newman will lead an organization that reaches more than 130,000 alumni worldwide.

Newman

He is chief fiscal officer of the North Carolina Department of Insurance and an East Carolina University alumnus who earned a B.A. in psychology in 1968 and an MBA in 1974. A Greenville native, Newman graduated from J.H. Rose High School. He is retired from the U.S. Navy and a Vietnam veteran who served four years of active duty there.

“I am extremely excited about being on the board and serving as chairman,” Newman said. “Our board is so proud of ECU and we want to make the public aware of our successes and promote the University through the Association.”

Paul J. Clifford, president and CEO of the Alumni Association said Newman has been a loyal volunteer and supporter. He served as treasurer of the board last year and has been a member since July 2008.

“His love for ECU, vision for our association and service orientation will drive our association forward under his leadership,” Clifford said.

Three other board members were elected to executive committee positions for the 2012-13 year: Angela Moss ’97 ’98 of Raleigh, associate director of investments for the UNC Management company, will serve as vice chair; Glenda Palmer-Moultrie ’79 of Derwood, Md., a recreation programs coordinator, will serve as secretary; and Neal Crawford ’85 of Norfolk, Va., president of Monarch Bank, will serve as treasurer.

Six newly-elected members will join the board: Dean Browder ’77 of Winston-Salem, senior vice president with Piedmont Federal Savings Bank; Duane Grooms ’80 ’82 of Columbia, S.C., assistant athletics director for Facilities Services at the University of South Carolina; John Israel ’82 of Norfolk, Va., command recreation specialist with the U.S. Air Force; Michael Kowalczyk ’09 ’10 of Chicago, Ill., resident director for Guest Services and Marketing at the University of Illinois – Chicago; Dan Spuller ’06, ’07 of Raleigh, major gifts development coordinator at Wake Tech Community College Foundation; and Lynette Taylor ’97, Winterville, anchor with WITN TV-7.

The mission of the alumni association is to inform, involve and serve members of the ECU family throughout their lifelone relationship with the university.

For additional information, call 800-ECU-GRAD or contact Jackie Drake, assistant director for Alumni Communications, at 252-328-4902 or Jackie.Drake@PirateAlumni.com.

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Food, bugs lead to ECU lessons in math and science

Pitt County middle schoolers enjoyed hands-on math and science experience through food preparation and gardening at ECU’s FoodMASTER camp in June. Participating campers include, left to right, Casandra Watson and Jakiriah Suggs (standing) and Kenny Bland and Brenkya Adams (seated). (Contributed photo)

 
Twenty-eight middle school students from the Pitt County Boys and Girls Clubs took lessons on fractions, pizza and lady bugs this summer at East Carolina University.

The hands-on math and science lessons were delivered through cooking and gardening experiences in ECU’s FoodMASTER Summer Science Camp, led by ECU faculty members Jacqueline De Chabert-Rios, visiting assistant professor of hospitality management, and David Rivera, Jr., associate professor of hospitality management.

The students cooked their own meals in the ECU Golden Corral Culinary Center on campus and gathered fresh produce from the center’s culinary garden. Joseph Bassett, a local gardener and member of the Greenville Community Garden Network, presented lessons on organic gardening and gardening pests. The students gathered tips such as how good bugs like lady bugs eat harmful bugs like aphids.

“We learned that you should never eat raw eggs,” said camper Kenny Bland, “because the eggs may have bacteria that can make you sick. And we learned how to read food labels and that cereal should not be called whole grain unless ‘whole grain’ is the first ingredient on the label.”

Camper Casandra Watson said she learned that she should be eating more whole grains. “When grains go to a factory, the healthiest part of the grain is thrown away sometime, and we don’t get to eat that part. Whole grains can make you healthier and thinner.

“I told my mom about that, and she said that the camp was making me smarter,” Watson said.

Brenkya Adams said she learned that washing hands one time is not always enough. “After I washed my hands, the teacher put a powder them. Then I put my hands under a special light where I could see all the bacteria still on my hands. That taught me how hard it is to wash off bacteria.”

Melani Duffrin, FoodMASTER director and associate professor of nutrition science at ECU, and Virginia Carraway-Stage, FoodMASTER associate director, are leading the initiative to create and test a FoodMASTER curriculum for middle graders in North Carolina. The summer science camp is part of that project.

“There’s no better way to learn math and science than through hands-on discovery,” said Duffrin. “As with any FoodMASTER project, the camp also reinforced careers in math and science. Fear of these subjects melts away when the application is direct and relevant.”

FoodMASTER Summer Science Camp partnered with A Time for Science, the nature and science learning center in southern Pitt County, and Save a Sea Turtle Foundation to offer the camp as a pilot project. Prior to FoodMASTER Camp, the children spent a week at A Time for Science learning about water quality and conservation.

FoodMASTER at ECU was awarded $1.27 million in August 2011 to help middle school students learn math and science incorporating Common Core Standards through food-based activities. The funds came from a 2011 Science Education Partnership Award from the National Institutes for Health. FoodMASTER also received $ 1.3 million in SEPA funds to develop, implement, and disseminate food-based curriculums and materials to third to fifth grade teachers in North Carolina and beyond.

Duffrin and Ohio elementary school teacher Sharon Phillips created FoodMASTER in 1999. Their goal was to bring science, math and nutrition concepts to life through activities using common household items such as measuring cups and spoons, cereals, flour, fruits, vegetables and milk. More details on FoodMASTER are available at  www.FoodMASTER.org.

 

 

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Tuten to moderate “Mad Men” panel in NYC

ECU marketing professor Tracy Tuten was invited to moderate, “Meet Mad Men 2012,” a panel of social media and advertising experts at the New York Public Library, July 17.

Tuten is author of “Advertisers at Work,” (http://www.apress.com/9781430238287) released in May 2012  and “Advertising 2. 0: Social Media Marketing in a Web 2.0 World.” In “Advertisers at Work,” Tuten shared stories from her interviews with 18 of the nation’s top advertisers.

She will speak with three other guests on the panel who will share favorite advertising stories and discuss the change in advertising in recent years.

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New trees planned for sustainable parking lot renovation

Trees that were to be included as part of a sustainable parking lot design were determined to be dead when they did not produce leaves this spring. Designers plan to replace the lost trees. (Contributed photos)

New trees will be planted in the 14th Street parking lot renovation area across from Belk Residence Hall as part of a sustainable parking lot design.

The new canopy trees will replace several existing trees that died this winter.

The parking lot renovation is the first construction project initiated since East Carolina University adopted its new master plan designating sustainability as a core value for the institution.

The existing trees were a key element incorporated into the original sustainable parking lot design. However, experts identified the trees as dead when they failed to produce new leaves this spring. Since the old trees cannot be saved, new trees will be planted to replace them.

The existing green areas will not be used for additional parking.

The campus personnel involved in the design of this parking lot also chose to maintain and protect the trees at the former Stratford Arms Apartment site.

For additional information, visit http://www.ecu.edu/cs-admin/parkingandtransportation/bnjuly2012.cfm.

 

A plan to maintain existing trees in a new parking lot renovation fell through when the trees died over the winter. New trees will be planted in their place.

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