ECU business faculty report publications

ECU College of Business faculty have reported the following publications:

Article by Tracy Tuten and Christy Ashely, “Do social advergames affect brand attitudes and advocacy?” in the Journal of Marketing Communications.

Article by Shirley Mai with Haozhe Chen and Kenneth Anselmi, “The Role of Returns Management Orientation, Internal Collaboration and Information Support in Reverse Logistics,” in the Journal of Transportation Management.

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