ECU business faculty report publications

ECU College of Business faculty have reported the following publications:

Article by Tracy Tuten and Christy Ashely, “Do social advergames affect brand attitudes and advocacy?” in the Journal of Marketing Communications.

Article by Shirley Mai with Haozhe Chen and Kenneth Anselmi, “The Role of Returns Management Orientation, Internal Collaboration and Information Support in Reverse Logistics,” in the Journal of Transportation Management.

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Velde named chair of the Council on Engagement and Outreach at APLU

Dr. Beth Velde

Dr. Beth Velde

Dr. Beth Velde, director of public service and community relations at East Carolina University, has been named chair of the Council on Engagement and Outreach for the Association of Public and Land-grant Universities.

Velde, who served as chair-elect this year, will serve a one-year term as chair in 2014. She was elected during the annual meeting of the APLU held Nov. 10-12 in Washington, D.C. Velde also is a professor of occupational therapy in the ECU College of Allied Health Sciences.

The Council on Engagement and Outreach leads APLU’s efforts in the engagement of its constituent universities with communities. This community engagement focuses on addressing community issues through research, implementation of best practices, education and collaboration. The council works with APLU presidents, commissions and councils and other national organizations focused on community engagement.

The council – one of 10 within the APLU – comprises 14 university administrative and staff leaders responsible for extension, continuing education and public service functions at APLU member institutions and systems.

Key initiatives include developing methods to benchmark community engagement, promoting the scholarship of engagement, honoring national leaders in community engagement, and supporting universities that seek the Carnegie Foundation’s community engagement classification.

Last year, ECU was awarded the APLU’s prestigious C. Peter Magrath University/Community Engagement Award for its establishment and support of the Lucille W. Gorham Intergenerational Community Center. The center partners with West Greenville residents, ECU, the city of Greenville, Pitt Community College and other agencies to provide a comprehensive community-based system of service and care to residents.

The APLU is a research, policy and advocacy organization representing 219 public research universities, land-grant institutions, state university systems and related organizations. It is the nation’s oldest higher education association with member institutions in all 50 states, the District of Columbia, and four U.S. territories.

 

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College of Nursing launches Pirate Nurse Network at Vidant Medical Center

ECU faculty and staff met with alumni and staff at Vidant Medical Center in September to discuss initiating a Pirate Nurse Network. (Contributed photo)

ECU faculty and staff met with alumni and staff at Vidant Medical Center in September to discuss initiating a Pirate Nurse Network. (Contributed photo)

East Carolina University’s College of Nursing has partnered with Vidant Medical Center to launch its first alumni network in eastern North Carolina.

A member-driven support organization, the Pirate Nurse Network will offer educational opportunities, social and professional networking for ECU nursing graduates who work at Vidant in Greenville. Already 140 alumni have joined, and members say they are looking forward to continued growth and activities in the coming months.

“The College of Nursing is very proud of its alumni and wants to stay connected with them,” said Dr. Sylvia Brown, dean of nursing. “It is our desire that networks of Pirate nurses can be established throughout our state and beyond as a strategy to support fellow ECU nurses and a way for them to stay in close contact with our college.”

Many ECU graduates serve as clinical preceptors for students, and the network is one way to show appreciation for their service to the college, Brown said.

Mark Alexander, director of development and major gifts in the College of Nursing, is working closely with liaisons at Vidant to facilitate network events.

“Keeping our alumni connected will allow us to do a better job of spreading awareness on all of the great things that we are accomplishing in nursing education as well as raise awareness for areas of need and support,” Alexander said. “When working as a team, there is not a more dedicated group of people than nurses, especially Pirate Nurses.”

Two inaugural meetings were held at Vidant in September. New members toured ECU’s state-of-the-art nursing simulation labs on Oct. 17.

“Pirate nurses can now access an organized support system within our hospital as they share their Pirate pride and engage in educational, community service and recreational activities with nurse colleagues,” said Jessica Griffin, who serves as network liaison where she is a staff nurse in the special care nursery of the James and Connie Maynard Children’s Hospital at Vidant. Griffin also was president of the class of 2001 in the ECU College of Nursing.

Griffin worked with Dr. Linda Hofler, the medical center’s senior vice president-nurse executive, and Cathy Jackson Bunch (BSN ’94), staff development assistant in rehabilitation services and MSN student, to set up the network.

Initially, interested members were invited to complete a survey on how the network should function and activities that they would be willing to engage in with other alumni. Responses included a desire for monthly educational and professional networking events, opportunities for community service, mentorship and, in the future, scholarships. Nurses who are enrolled wear a “Pirate Nurse” badge reel on their uniforms, officials said.

Vidant Medical Center is one of four academic medical centers in the state and serves as the teaching hospital for ECU. The hospital provides acute, intermediate, rehabilitation and outpatient health services to more than 1.4 million people in 29 counties, according to its website.

Any Vidant employee and alumni of the ECU College of Nursing may contact jgriffin@vidanthealth.com or cbunch@vidanthealth.com for more information on Pirate Nurse Network.

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Food donations requested

The Organization of African American Staff at East Carolina University is  assisting with a food drive for the Little Willie Center Thanksgiving Day program. The group is collecting  food donations for the anticipated 600 plus meals that will be prepared.

Food donations can be dropped off at the Ledonia Wright Cultural Center,  Mendenhall Student Center,  Whichard Building, Old Cafeteria Building, Facilities Service Ctr (Eppes #3), and several East Campus locations through Nov. 14.

A list of needed items follows:
·        Turkey Gravy
·        Rice or Mashed Potatoes
·        Canned Vegetables i.e. Corn, string beans, peas, etc.
·        Cornbread
·        Cranberry Sauce
·        Canned Fruit i.e. Peaches, mixed fruit, pineapples, pears, etc.
·        Cake Mix with Frosting
·        Stuffing
·        Fresh Fruit
·        Macaroni & Cheese
·        Scalloped Potatoes
·        Potatoes
·        Sweet Potatoes
·        Drinks i.e. Sodas, drink mix (Kool-Aid), juice

Contact Ann Taft with questions.

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