ECU senior to help manage Super Bowl social media

ECU business major Sarah Moran will travel to Manhattan for Super Bowl week to help manage Super Bowl social media. (Contributed photos)

ECU business major Sarah Moran will travel to Manhattan for Super Bowl week to help manage Super Bowl social media. (Contributed photos)

By Joy Holster
ECU News Services

East Carolina University senior Sarah Moran will be among the millions of travelers making their way to Manhattan for Super Bowl week, but she’s not planning to attend the game.

Moran has landed a role as a social media communication center listener for the NFL and the Super Bowl Host Committee. She will work alongside approximately 20 to 30 other volunteers managing Super Bowl-related social media. Her job includes monitoring the buzz on social media outlets and responding to questions, comments or concerns people may have about their Super Bowl experience.

Sarah Moran visited Manhattan in November for the Advertising Women of New York Conference. At a sports marketing workshop there, she first heard about the opportunity to volunteer with Super Bowl social media. She will return to Times Square to work as a social media communication center listener for the NFL and the Super Bowl Host Committee.

Sarah Moran visited Manhattan in November for the Advertising Women of New York Conference. At a sports marketing workshop there, she first heard about the opportunity to volunteer with the NFL for Super Bowl social media. She will return to Times Square to work as a social media communication center listener for the NFL and the Super Bowl Host Committee.

She will work four 6-hour shifts Jan. 28 through Jan. 31 at Super Bowl Boulevard in Times Square.

Moran, a business major with concentrations in marketing and management, said she was excited about the opportunity for this unique mass media experience. “The Super Bowl is light years larger than any Twitter/social media experience I’ve had before,” she said.

She also expects the experience to help advance her career. Following graduation from ECU this May, Moran plans to attend graduate school in marketing, with a goal of combining advertising and social media skills in a future career.

She credits her interest in social media to ECU College of Business professor Tracy Tuten. “I’ve loved her work with social media and advertising,” Moran said. “She has really opened my eyes to the possibilities I have. She’s the reason I want to go into advertising.”

Tuten also helped arrange Moran’s accommodations for the Manhattan visit. She will stay with a recent ECU graduate in the Upper West Side.

Moran is chair of ECU’s Student Media Board and a member of the executive board for the Students’ Treasure Chest. She is a member of the ECU Women’s Roundtable, the Lambda Iota Chapter of the Phi Mu Fraternity, the Omicron Delta Kappa and the National Residence Hall Honorary.

 

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ECU business faculty report publications

ECU College of Business faculty have reported the following publications:

Article by Tracy Tuten and Christy Ashely, “Do social advergames affect brand attitudes and advocacy?” in the Journal of Marketing Communications.

Article by Shirley Mai with Haozhe Chen and Kenneth Anselmi, “The Role of Returns Management Orientation, Internal Collaboration and Information Support in Reverse Logistics,” in the Journal of Transportation Management.

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Business faculty publish article

An article by ECU College of Business faculty, “An Empirical Investigation of the Perceptions and Achievements of Students in Online and Face-To-Face Courses,” appeared in the American Journal of Educational Studies.

The primary author was Paul Schwager with supporting authors Henry Newkirk and Laurie Eakins.

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Long-time College of Business professors retire on same day

Longtime ECU professors Dr. Roy Simerly, left, and Dr. Kenneth Bass retired on Sept. 1. (Photo by Cliff Hollis)

Longtime ECU professors Dr. Roy Simerly, left, and Dr. Kenneth Bass retired on Sept. 1. (Photo by Cliff Hollis)

By Jennifer Brezina
ECU College of Business

Two management professors in the College of Business retired on the exact same day this fall, ending more than four decades of combined teaching at East Carolina University.

The 2012-2013 academic year was Kenneth Bass’ 21st year in the Department of Management and Roy Simerly’s 23rd year. The last day for both men was Sept. 1.

Bass joined ECU in 1991, first teaching management principles and organizational behavior. After the first few years, he began teaching strategic management, one of the final courses taken by business students at both graduate and undergraduate levels.

“When I started teaching, technology consisted of chalk and overhead transparencies,” Bass said. “The most rewarding part of my career has been getting to know students, counseling them throughout their college careers, watching them develop in their knowledge of business, and then seeing them graduate and move into successful careers in business.”

Bass earned his MBA from Louisiana State University in Shreveport in 1983 and earned his PhD in Business Administration from Louisiana Tech University in 1991. Three of Bass’ four children graduated from the ECU College of Business: Kevin Bass (DSCI ’99), Kristopher Bass (DSCI ’06), and Karen Bass Winbourne (DSCI ’05).

Simerly, whose office was adjacent to Bass’, said he has taught almost every class offered by the Department of Management at some point, although his primary area is graduate-level strategic management.

“Throughout my years of teaching, the students have been the greatest challenge and reward as they kept me on my toes and made me learn and grow,” Simerly said. “I have been consistently recognized by graduate students for my teaching ability, but I don’t know why, as I tell them at the start that I am not a teacher.

“Students are responsible for their education and should be aware of this. Professors are responsible for the creation of new knowledge, and are in the classroom only to facilitate the student’s search for understanding.”

Before his career in the academic world, Simerly served 22 years in the U.S. Air Force. In the military, he held various positions in management and also gained experience as an electronic technician, ultimately working as resource manager of an England-based aircraft maintenance logistics support team.  During this time he also earned a BSBA from the University of Maryland and a master of science in management from Troy State University’s European Division.

He earned his PhD in management from Virginia Tech in 1990.

 

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