Faculty in the ECU College of Business have reported publications as follows:
By Christy Ashley, Marketing and Supply Chain Management, “E-tailing on Zazzle.com,” in Marketing Education Review.
By Joshua Aaron, Management: “Structuring Board of Directors’ Compensation Contracts: An Optimal Incentives Perspective,” in the American Journal of Business and Management; “Investor reactions to environmental management reputation signals,” in “Corporate Reputation Review”; “Charting the Course: The Effects of Team Charters on Emergent Behavioral Norms,” in Organization Development Journal; and “ An Examination of Entrepreneurial and Market Strategies of Nonprofit and For Profit Facilities,” in the Nonprofit and Voluntary Sector Quarterly.
East Carolina University marketing and supply chain management professor Christine Kowalcyzk was interviewed on NPR regarding the potential for Paula Deen to recover her image following charges of racial discrimination.
Read the interview here.
An article by College of Business faculty James Zemanek and William Rowe (Marketing and Supply Chain Management), “Three-Tiered Sponsorship: A Study of Decision Heuristics across Multiple Levels of Sport Sponsorship,” appeared in the journal Innovative Marketing.
ECU finance professor James Kleckley, director of the Bureau of Business Research, was quoted in a News & Observer article about how state budget plans are affecting rural areas.
He addressed the Senate proposal to defund the N.C. Rural Economic Development Center, explaining that it is harder to attract jobs to rural counties.
Read the article. Read more about Kleckley.
Faculty in the College of Business have reported the following new publications:
- By Denise E. Dickins (Accounting), “The Importance of Sample Selection: An Instructional Resource using U.S. Presidential Elections” in the Journal of Accounting Education; and “ Practitioner Summary of Mandatory Audit Partner Rotation: Perceptions of Audit Quality Consequences” in Current Issues in Auditing
- By Susan DelVecchio and Kenneth Anselmi (Marketing and Supply Chain Management), “Big Brother or Big Bother: E-Monitoring the Salesforce,” in the Journal of Business & Industrial Marketing
- By Shanan Gibson, Michael Harris and Bill McDowell (Management), “Organizational Efficacy of Small & Medium-Sized Suppliers: The Role of Information Quality and Continuous Improvement Quality,” in the Journal of Small Business Strategy.
- By Brenda Wells (Finance), “Recovering from Poor Hiring Decisions: A Case in Direct Sales” in the Small Business Institute Journal.