ECU business major Sarah Moran will travel to Manhattan for Super Bowl week to help manage Super Bowl social media. (Contributed photos)
By Joy Holster
ECU News Services
East Carolina University senior Sarah Moran will be among the millions of travelers making their way to Manhattan for Super Bowl week, but she’s not planning to attend the game.
Moran has landed a role as a social media communication center listener for the NFL and the Super Bowl Host Committee. She will work alongside approximately 20 to 30 other volunteers managing Super Bowl-related social media. Her job includes monitoring the buzz on social media outlets and responding to questions, comments or concerns people may have about their Super Bowl experience.
Sarah Moran visited Manhattan in November for the Advertising Women of New York Conference. At a sports marketing workshop there, she first heard about the opportunity to volunteer with the NFL for Super Bowl social media. She will return to Times Square to work as a social media communication center listener for the NFL and the Super Bowl Host Committee.
She will work four 6-hour shifts Jan. 28 through Jan. 31 at Super Bowl Boulevard in Times Square.
Moran, a business major with concentrations in marketing and management, said she was excited about the opportunity for this unique mass media experience. “The Super Bowl is light years larger than any Twitter/social media experience I’ve had before,” she said.
She also expects the experience to help advance her career. Following graduation from ECU this May, Moran plans to attend graduate school in marketing, with a goal of combining advertising and social media skills in a future career.
She credits her interest in social media to ECU College of Business professor Tracy Tuten. “I’ve loved her work with social media and advertising,” Moran said. “She has really opened my eyes to the possibilities I have. She’s the reason I want to go into advertising.”
Tuten also helped arrange Moran’s accommodations for the Manhattan visit. She will stay with a recent ECU graduate in the Upper West Side.
Moran is chair of ECU’s Student Media Board and a member of the executive board for the Students’ Treasure Chest. She is a member of the ECU Women’s Roundtable, the Lambda Iota Chapter of the Phi Mu Fraternity, the Omicron Delta Kappa and the National Residence Hall Honorary.