Business faculty report publications

Faculty in the College of Business have reported the following publications:

  • By Tracy Tuten (Marketing and Supply Chain Management), “Creating Consumuments: The Use of Artistic Interpretation of Text as an Insight Mining Device in Advertising Courses” in the Atlantic Marketing Journal;
  • By John Drake (Management Information Systems), “An Exploratory Look at Early Online Auction Decisions: Extending Signal Theory” in the Journal of Theoretical and Applied Electronic Commerce Research; and
  • By James Karl (Finance), “A Discussion of Private Insurance Markets in 10 OECD Countries” in the Journal of Insurance Regulation.

ECU to participate in global day of giving

‘Tis the season for giving! In honor of #GivingTuesday, East Carolina University is inviting alumni, friends, parents, students, faculty, and staff to join the movement by giving a charitable gift* on Tuesday, Dec. 2, to the university that is near and dear to our hearts.

socialmedia-profile-IMG-GT-Hashtag-1.jpgFounded in 2012 to inspire a new tradition of generosity, #GivingTuesday focuses on celebrating kindness and giving back. Support a culture of philanthropy at ECU by making a gift on Dec. 2 and becoming a partner in securing the university’s future for current students and future generations of Pirates.

Your gifts provide scholarships, enrich teaching resources and libraries, offer hands-on learning lessons, support research and the arts, deliver classroom enhancements, and afford study abroad living/learning opportunities – all of which help ECU attract and retain the best and brightest students and faculty.

Learn more about the #GivingTuesdayECU movement at (252) ECU-GIVE (252-328-4483) or

*Your gift is tax-deductible to the extent the law allows.

Public Invited to Dec. 2 Downtown Dialogues on the Humanities

ECU students, faculty and staff are invited to attend the Downtown Dialogues on the Humanities fall semester event, “Creating, Tending, and Razing the Border: A Pecha Kucha on Division,” on Tuesday, Dec. 2, at the Greenville Museum of Art.

This free interdisciplinary event is in broad recognition of the 25th anniversary of the historic fall of the Berlin Wall. It is the first Downtown Dialogues event to make use of the Japanese “Pecha Kucha” presentation style. This fast-paced approach blends the visual with the verbal in brief, six-and-a-half minute presentations by several East Carolina University experts, followed by audience discussion with the panel.

The event begins with a free reception of hors d’oeuvres and refreshments, starting at 5 p.m., with the Pecha Kucha beginning at 5:30 p.m. and discussion ending at 7 p.m. Featured experts include Susan Pearce, associate professor, Department of Sociology; Kristy Ulibarri, assistant professor, Department of English; and Daniel Goldberg, assistant professor, Department of Bioethics and Interdisciplinary Studies.

If interested in attending, RSVP at:

Downtown Dialogues on the Humanities began in 2009 and is sponsored by the Division of Research and Graduate Studies. The event brings together ECU scholars from history, literature, languages, music, art, philosophy, religion and related fields to talk about issues with the public in a relaxed setting.

Nursing honor society celebrates 40 years of leadership

A panel of the organization's past presidents spoke at ECU's  chapter of the Sigma Theta Tau International Honor Society of Nursing 40th anniversary banquet Nov. 13.

A panel of the organization’s past presidents spoke at ECU’s chapter of the Sigma Theta Tau International Honor Society of Nursing 40th anniversary banquet Nov. 13.

By Elizabeth Willy
ECU College of Nursing

Like a traditional honor society, East Carolina University’s Beta Nu chapter of Sigma Theta Tau International Honor Society of Nursing requires incoming members to meet certain academic and professional achievement requirements. But the organization, which celebrated its 40th anniversary with a banquet Nov. 13, does much more than recognize scholarly excellence.

The group is one of only two of Sigma Theta Tau’s 500 global chapters to have earned 11 Chapter Key Awards. Sigma Theta Tau bestows the honor on chapters that successfully recruit and retain members, generate publicity and programming, support scholarly activities, provide leadership development and foster international collaboration.

Beta Nu chapter has more than 500 active members — including undergraduate students, graduate students and nurse leaders who work to advance the profession through scholarship, leadership and a variety of service projects.

medals“Beta Nu has been the most influential nursing organization in my career,” said College of Nursing Dean Dr. Sylvia Brown. “It allowed me to engage with nurse leaders nationally and internationally and refine my own personal leadership skills.”

Brown, a past president, said that providing leadership opportunities for career growth is one of Beta Nu’s greatest contributions. Several of the College of Nursing’s senior faculty members were founding or early members of the organization, and ECU’s Vice Chancellor for Health Sciences Dr. Phyllis Horns was a charter member.

Former President Dr. Lou Everett explained that Beta Nu consistently sends students and faculty to research and leadership academies organized through Sigma Theta Tau and its partners. Over the past 40 years, she said, members have served in numerous official capacities at regional and national levels.

“It was truly through Beta Nu Chapter that many of our faculty began to see the contributions that the College of Nursing made to a global society and the world at large,” said Everett, who also works at ECU as assistant to the dean for the undergraduate program. “We became mentors to other chapters in our state and continued more involvement on an international level by serving on the ballot for various positions.”

Many members routinely attend Sigma Theta Tau’s biennial convention, where they can network with 2,000 other attendees, hear plenary speakers and present their work through oral and poster presentations.

“You meet the people who write the textbooks and research articles,” Karen Krupa, past Beta Nu president and an ECU clinical assistant professor of nursing, said of the conference. “You’re kind of in awe that you’re in the presence of all these people who are so important in the profession. You bring back that enthusiasm and you share that with a few other people who get excited and want to get involved.”

Beta Nu also stands out for its record of giving back to the profession. It provides grants to support members’ research, and has given $11,000 in student scholarships since 2005. The organization also co-sponsors Collaborative Nursing Research Day, a joint venture between Beta Nu, the ECU College of Nursing, Vidant Medical Center and the Eastern Area Health Education Consortium. The event provides a venue for continuing education and gives nurses an opportunity to showcase their research and creative projects.

The community at large is another beneficiary of Beta Nu’s outreach. Scout Out Nursing Day, held biannually at the College of Nursing, has introduced more than 500 Boy Scouts and Girl Scouts to the profession since its inception in 2007.

Asked what Beta Nu’s future holds, President Dr. Donna Roberson said the group is working to be member focused with a global perspective. This direction matches ECU’s strategic goals and that of Beta Nu’s parent organization, which has 135,000 members in 85 countries. Sigma Theta Tau’s president, Hester Klopper of South Africa, has issued a call for chapters to “serve locally, transform regionally, lead globally.”

“I see us having a wider base of influence, beyond our community, and having an international impact,” said Roberson, an associate professor of nursing.

Existing international projects include providing nursing student scholarships and mentorship to the Faculty of Nursing Science of the Episcopal University of Haiti. Beta Nu also makes donations to a clean water initiative that has provided water filters to more than 70 families in Guatemala since 2008.


ECU College of Engineering and Technology student, instructor win national award

Pictured at the award event are industry partner Shixiong Shang of Nephos6, ECU senior Dustin Stocks, ECU instructor John Pickard, and Dr. Ciprian Popoviciu, founder and CEO of Nephos6, based in Raleigh.

Pictured at the award event are industry partner Shixiong Shang of Nephos6, ECU senior Dustin Stocks, ECU instructor John Pickard, and Dr. Ciprian Popoviciu, founder and CEO of Nephos6, based in Raleigh.

Dustin Stocks, an information and computer technology major at East Carolina University, and ECU instructor John Pickard recently won the Academic Innovations award at the North American IPv6 Summit in Denver, Colorado.

Pickard, who teaches in the Department of Technology Systems in the College of Engineering and Technology, and Stocks presented research and findings from what started as a collaborative class project at ECU with industry partner, Nephos6.

Pickard uses industry partners in his courses because “direct industry engagement in the classroom creates a mutually beneficial relationship between students, industry, and academia,” he said.

Stocks and ECU classmate Ryan Hammond worked with Nephos6, a cloud technology firm in Raleigh whose founder and CEO, Dr. Ciprian Popoviciu, has supported the ICT program for many years.

The project researched the effectiveness of 263 government agency websites that have enabled the new Internet Protocol version 6, commonly referred to as IPv6. The original IPv6 transition timeline set by the U.S. Office of Management and Budget has not been met by many federal government agencies.

Under the direction of Pickard and Popoviciu, the ECU students evaluated the government websites by using v6Sonar, a cloud based monitoring service developed by Nephos6. “This is important, valuable and actionable data that helps organizations make their IPv6 transition effective,” Popoviciu said.

Stocks, a former Marine, said his military experience helped to prepare him for his education. “The military taught me how to set a goal, and achieve that goal with efficiency and effectiveness. Learning how to set goals and prioritize tasks has been the key to succeeding this far with this project, and college in general,” Stocks said.

Networking with industry representatives at the summit boosted his confidence in securing a job after graduation in May, he said. “Seeing the application of what I’m learning in the classroom and being able to see the big picture and how it fits in context with my education is important,” Stocks said. “The biggest thing I took away from this experience is how important it is to not do anything half way but do everything to your full potential.”

The award was given because of the outstanding work that Stocks continued after meeting the requirement of the class project. There is likely future research associated with this project based on the favorable response of the summit attendees, Pickard said.