Mid-Atlantic Newspaper Advertising and Marketing Executives Scholarship $5K- Deadline Feb. 4 2019

Mid-Atlantic Newspaper Advertising and Marketing Executives
Scholarship Foundation
$5,000
SCHOLARSHIP
August, 2018
Dear Educator:
Your students are invited to participate in the 2019 Mid-Atlantic
N.A.M.E. Scholarship Competition.
One student will win a $5,000 scholarship plus an all-expense-paid trip to our annual
convention. The sponsoring educator will also be our guest at the convention.
Please share the enclosed entry materials with your associates and students. The creative
assignment offers an excellent opportunity for students to work with a client and design an
advertising campaign to meet the client’s objective. The winner’s attendance at our annual
convention provides a wonderful networking atmosphere with industry professionals.
To enter, students must complete the competition assignments and meet the following
requirements: 1) Be a rising sophomore, junior or senior; 2) Attend a school in the
Mid-Atlantic region (AL, GA, SC, NC, VA, WV, TN) and 3) Be engaged in the study
of advertising or marketing.
If you have any questions, please email me: artie.wehenkel@greenevillesun.com.
Entry deadline is Monday, Feb. 4, 2019. Winners will be notified by Monday, Feb. 25, 2019.
Good luck in this year’s competition!
Sincerely,
Artie Wehenkel
Artie Wehenkel
President, Mid-Atlantic N.A.M.E. Scholarship Foundation
Mid-Atlantic Newspaper Advertising and Marketing Executives
Scholarship Foundation
ENTRY REQUIREMENTS FOR
2019 SCHOLARSHIP COMPETITION
• Scholarship competition is open to rising sophomores, juniors and seniors.
• To enter, complete the following creative assignments and submit with your application.
• For consideration, all entry materials must be received by Monday, Feb. 4, 2019.
ASSIGNMENTS
1. Complete the enclosed Application. (5 points)
2. Write a statement using 200 to 500 words telling us about yourself and why you are
interested in an advertising or marketing career. (10 points)
3. Create a newspaper advertisement or campaign for the attached client and objective,
Including a brief summary of research conducted, and a one-page statement
describing your creative concept, key selling message and creative rationale. (15 points)
SCHOLARSHIP AWARD
$5,,000
Plus paid trip to our Annual Convention
Send all entry requirements by Feb. 4, 2019 to:
Artie Wehenkel
The Greeneville Sun • 121 W. Summer Street • Greeneville, TN 37743
Or email in PDF format to: artie.wehenkel@greenevillesun.com
QUESTIONS: Call (423) 359-3160; email artie.wehenkel@greenevillesun.com
Visit our website: www.midatlanticname.com
NAME:: _______________________________________________________________________________________ AGE: __________________
(Last) (Middle) (First)
COLLEGE:
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CURRENT MAILING ADDRESS, PHONE NUMBER AND EMAIL ADDRESS:
_______________________________________________________________________________________________________________
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PARENTS’ NAMES, ADDRESS AND PHONE NUMBER:
_______________________________________________________________________________________________________________
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ADDRESS AND PHONE NUMBER WHERE YOU CAN BE REACHED AFTER FEBRUARY 25, 2019:
_______________________________________________________________________________________________________________
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PROFESSOR’S NAME, PHONE NUMBER AND EMAIL ADDRESS:
_______________________________________________________________________________________________________________
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PRESENT CAREER GOALS:
_______________________________________________________________________________________________________________
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JOURNALISTIC HONORS AND AWARDS:
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COLLEGE ACTIVITIES / ORGANIZATIONS / PART-TIME JOBS RELATED TO CAREER:
_______________________________________________________________________________________________________________
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COLLEGE GRADE POINT AVERAGES: 1ST YEAR 2ND YEAR 3RD YEAR
OVERALL: _________ _________ _________
IN MAJOR: _________ _________ _________
Mid-Atlantic Newspaper Advertising and Marketing Executives
Scholarship Foundation
2019 Scholarship Application
Mid-Atlantic Newspaper Advertising and Marketing Executives
Scholarship Foundation
2019 Scholarship Creative Assignment
CLIENT: Institutions of Higher Education
PRODUCT/SERVICE: Vetted News vs Fake News
Non-Verified Posts and Blogs o
AUDIENCE: College Students
MEDIUM: Your College Newspaper
OBJECTIVE: The objective is to create an ad or campaign to encourage
students to better understand the importance of “vetted”
news vs “fake” news in a democratic society. The campaign
should provide a minimum of one (1) print ad and one (1) online
banner ad.
KEY ELEMENTS: Using your choice of research, copy and design,
develop an advertising presentation based on the
above to include:
1) A brief summary of the research you conducted.
2) Write a one page statement describing your
creative concept, key selling message and creative
rationale “why you did what you did.”
3) Advertising presentation to include the ad or campaign and
the online banner ad(s). Extra judging consideration may be
given to campaigns with a multi-media component.
Advertising presentation should be in an 8 1/2 x 11 document size.
It can be mailed or emailed in PDF format.

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