Take a step back in time to 1914 Greenville, N. C., in this C. E. Weaver Series, “Illustrated Cities”, by Central Publishing Co., Inc., in Richmond, Virginia. Greenville was growing and changing: The Center Brick Warehouse was selling Bright Leaf Tobacco (93,762 pounds avg. at $24.55 per hundred). The Flanagan Buggy Co. distributed products throughout Virginia, North and South Carolina, Georgia, Florida and Alabama. The Greenville Ice and Coal Co. was a necessity for this community. The R.L. Smith Stables sold and exchanged horses and mules. The East Carolina Teachers Training School is now called East Carolina University; the campus consisted of the Power House, Dining Hall, Infirmary, Dormitories and the Administration Building and the soon to be erected library, gymnasium and the President’s Residence. These are just a few highlights from the pamphlet from the Junius D. Grimes Papers #571.
Description: A photographer for the Daily Reflector, Greenville, N.C., captured this view in December 1958 of a man removing snow from the marquee of the State Theatre on West Fifth Street. Note the State Bank Building, a four-story, triangular building, at right.
This letter from the Junius D. Grimes Papers depicts White’s Theatre located on Fifth Street in Greenville. The theatre had been built by Samuel T. White some five years before the letter was written. Initially this facility provided a venue for both live acts and motion pictures. Later, as the State and Park theatres, it showed only movies. The Greenville Redevelopment Commission purchased the building in 2008 with the hope of restoring it for public use.
The image below was taken in December 1958 for use in a Daily Reflector article related to businesses that are open on Christmas Day. I viewed the actual article on microfilm, but was unable to find details on which theater this is. I had to rely on the person that probably knows this collection of negatives better than anyone else. This was Roger Kammerer, a local historian and artist who lives here in Greenville. Roger informed me that this is Pitt Theatre, and that the ticket lady is Mrs. Sallie B. Reagan, wife of Bratha M. Reagan. Roger also added that Bratha ran the Deluxe Beauty and Barber Shop on Evans Street.
If you look closely, you can see that the movie (in CinemaScope) currently playing is Bullwhip, starring Guy Madison and Rhonda Fleming (referred to as the “Saddle Tramp and the Red-Headed Hellcat” on the poster). The admission sign says the cost is 50 cents for adults and 15 cents for children. I wonder how much a large popcorn was.